Advertising a Yoga studio in London can be a challenge. There are many new platforms one can use and many local areas to target. But which techniques should one focus on and which areas are the best to select.
Let's have a look at leaflet distribution marketing strategies for a yoga studio.
Local area selection
In general you want to focus mainly on your local areal.
These is no point in targeting the right demographics an hour commute away from your location.
So how do we define your local area?
In general you want to be looking at households within walking distance from the location of your yoga studio.
The exact selection will depend on the exact part of London you are based in but the ability to talk to your location is a good start.
On top of this we would look at the transport connections like tube lines and convenient bus routes as well as analysing how heavy the traffic in your area gets.
We do this to determine what distance is realistic for people to be commuting to your yoga studio from their homes after work or on the weekends.
We then overlay the ideal demographic you will be targeting with your leaflet distribution marketing over this selection and from there we get what we call your 'local area'.
Now that we have selected the places with the most potential for your leaflet distribution we will have a look at designing your leaflet.
Any leaflet distribution marketing strategies for a yoga studio have to include at least a check of your leaflet design. Getting a flyer for your Yoga studio designed right can be a surprisingly difficult task.
Many graphics designers have excellent skills in making things look beautiful but leaflet design depends on some very important principles beyond just looking pretty.
That is why we offer free design consultations to all our clients where we critically asses their designs and propose changes we believe should be made to maximise the effectiveness of their leaflet.
London is a competitive place and in order for your leaflets to make an impact they need to be impeccable.
Leaflet distribution strategies
We know where we are going to be delivering your leaflets and we have the design right. What techniques should we now use.
We at The Private Postman specialise in Door-to-door leaflet distribution. We have basically determined that other techniques like hand to hand are just not effective.
On top of this we layer the technique of using multiple drops.
Most marketing techniques rely on repeated exposure as one of the key factors contributing to the success of each campaign.
You see TV, facebook and outdoor ads repeatedly.
Leaflets are no different. We will create a plan of exactly how many times should your Yoga studio leaflets be delivered to the homes in your selected area.
We also make sure that the intervals between each drop are long enough to not create fatigue in your potential clients but keep building brand recognition.
We hope that the above leaflet distribution marketing strategies for a yoga studio in London have been useful. If you have any questions or if you'd like to book a leaflet distribution campaign with us get in touch here..