As we are dealing with consequences of the lockdown from the first half of the year it has become clear that while in some ways we can go back to running our businesses as we are used to some things will need to change for the foreseeable future.
One of the elements a business owner or a manager has to keep in mind from now on is the possibility of a local lockdown.
This will apply to cashflow, the amount of staff one keeps on a payroll as well as marketing efforts. We are going to focus on leaflet distribution in case of a local lockdown and how it can help a local business in London to get through a difficult situation.
One of the most valuable things about leaflet distribution in London is the fact that your leaflets can get to every household in your local area. When done correctly the result is a gain in mindshare that is hard to replicate via other methods.
Simply put – your leaflets coming through everyone's door means that people will know of your existence and will not forget if you deliver regularly.
If your approach to leaflet distribution is approached with a long term vision it can be a great tool for getting over a potential local lockdown.
One of the bigger fears around closing and opening of our economic life is the fact that as people are forced to deal with more issues focused around taking care of their family and their own jobs they have less time for leisure.
People's minds are preoccupied and it can be difficult to penetrate their conciousness when life gets hectic. Running a long term leaflet distribution campaigns that keep you in the forefront of people's mind and reactivating your clients base and local world becomes way easier as a result.
Leaflet distribution during lockdowns
We at The Private Postman have worked with many London businesses that are classed as essential by the government through most of this year. This includes the NHS, dentists, Vet clinics and others.
The categories here are quite unclear and as delivering mail is classed as an essential service and our system adheres to strict social distancing measures we are able to work through these lockdowns.
Leaflet distribution in case of a local lockdown can be a great opportunity as the volume of mail going through each letterbox is lower and more people are in the home. Reaching potential customers becomes easier and can help you set yourself up for the reopening of business as the lockdown ends.
If a situation like this ever comes to London again we would recommend for you to get in touch with us as we can find out whether your business could be classified as essential and if so we could help you market through a period like this.
We hope that this article about leaflet distribution in case of a local lockdown has been helpful. Please feel free to get in touch with us if you have any questions or if you'd like to book a lealfet distribution campaign in London. To contact us click here.