Leaflet distribution has been an important part of advertising restaurants, butchers, bakeries, farmer’s markets, small producers and artisans all over London for decades. No matter what new technologies or food trends come leaflet distribution stays.
So how does leaflet distribution for the food industry look like in 2021? Let’s have a look.
Food photography
Food photography has become more and more important for leaflet design in the food industry over the last decade. At this point the photography used on your leaflet is as or more important than the design itself.
You want to spend some time getting the photos of your product right. Whether you are a restaurant or a small farmer the right image in the best quality possible is crucial to the success of your leaflet distribution campaign in London.
We at The Private Postman can help you both get in contact with professional photographers that can visit your premises or help you source stock images from a variety of online sources that will help you communicate your message.
Stellar food photography is now a must when it comes to leaflet distribution for the food industry.
Mind share and online traffic
In 2021 leaflet distribution can provide a food related business with two things. Mind share in the local area you are looking to target and online traffic.
It is rare for people to order food by calling a number from a leaflet. People are used to mobile food delivery apps and fixing this habit is beyond the scope of what we can do here.
With that said strategically planned and executed leaflet distribution has proven to be one of the best sources of quality traffic to online profiles of local food producers in 2020. The people that visit your online presence after receiving a leaflet tend to stay an spend.
Leaflet distribution also still remains to be the king of local London mind share. If you want people in your local area to know that you are open for business or that you have a new wine-tasting event coming up. Leaflet distribution is still the best way to get locals through the door or to your app of choice.
Repeated deliveries
With the development of new stock control and operations techniques repeated deliveries have become the most important new development in leaflet distribution for the food industry in London. Almost all advertising relies on repeated exposure. TV ads, print, google and everyone else builds the effectiveness of a campaign on the target audience being exposed the each ad more than once.
This has been historically an issue with leaflet distribution as deliveries are made one at a time and some logistical challenges make frequent and tightly controlled deliveries difficult. This has now been overcome and leaflets can be delivered with a high level of timing precision.
As such we can plan leaflet distribution campaigns that target the same households multiple times with well pre-defined rest periods between each drops. Each delivery can also be made with a leaflet design that has been slightly tweaked to reduce exposure fatigue.
The introduction of this technique has seen a great uptick in response rates and anyone looking into leaflet distribution for the food industry needs to consider it.
We hope that this blog has been informative. If you have any questions of if you’d like to book a leaflet distribution campaign in London please feel free to get in touch with us here.
You can also listen to some audio about leaflet distribution in London here
