Restaurants have been amongst the hardest hit by the restrictions that have been imposed on London business this year. Many companies that deal in certain types of services have some way of moving a part of their clientele online. While this is certainly the case for some others might not have this option.
Restaurants can run their operations partially through food delivery but in order for this to be a truly sustainable business model on it's own one would have to probably adopt the model of a hidden kitchen with minimal overhead.
This is not the case for most restaurants in London who historically want to be a part of creating the London cultural landscape and enrich communities by allowing space for people to dine at their location in a nice environment.
These restaurants will be suffering with the highest drop in turnover and often unchanged rents and expenses.
Even in these situations there are ways one can fight. Everyone has to reduce costs where possible and if it is an option minimise the loss through some sort of income. For most restaurants deliveries are still the main way of doing so in this crises.
If one is to largely rely on deliveries as a source of income marketing becomes even more important than before. Let's talk about leaflet distribution for restaurants in tier 4.
Leaflet distribution has been a part of the advertising landscape in London for decades. It is a reliable way of getting your marketing materials into the homes of your potential clients. This can be very useful especially since more people are staying home now.
As people are working from home and staying home for their entertainment more leaflets going through their door become an even more powerful tool than before.
Most of the historical issues that people have had with leaflet distribution have been taken care of and are not a part of any modern leaflet distribution service.
Leaflet distribution for restaurants in Tier 4 in 2020 and 2021 will always be tracked, the numbers of deliveries will be carefully calculated in the planning stage to guarantee no waste on print and deliveries will be backed up by some sort of proof.
In a system like the one we run at The Private Postman there is no room for the bad experiences people might have had with leaflet distribution in the past.
We provide our clients with GPS files showing the trail of each distributor assigned to every job including the relevant leaflets. These files are high resolution and can show you the distributor walking to each individual home.
On top of this we inform our clients in real time about their leaflets being delivered all over London. This provides every client to come and see their leaflets being delivered unannounced.
We hope that we have made a case about leaflet distribution for restaurants in Tier 4 being a good idea. In the next blog we'll have a look at some details regarding design and targeting of the right London areas.
If you have any questions or if you'd like to book a campaign with us please feel free to get in touch here.