Estate agents have been using leaflet distribution for marketing in London for decades. As this has been an effective method of advertising for so long it is safe to assume it will probably stick around for many years to come.
But what are some of the techniques worth considering when we talk about leaflet distribution for estate agents in London.
Specific Road Delivery
Spec. road delivery is a technique that allows us to target only single roads or streets to advertise a successful sale in the area. This is a very effective and commonly used technique as it associates your company's successful sale with a local building that the recipients of your leaflet know.
Penetrating people's world and connecting with things that are present in their lives is a very valuable thing to do when marketing. Especially in the era of digital advertising a real world connection is to be valued.
Leaflets themselves represent this partially as they are a physical piece of design that gets delivered directly to people's homes. The power of a beautiful design in a physical form is not to be underestimated.
A mass drop is the most common form of leaflet distribution for estate agents in London. The smallest version of a mass drop is 5000 household in a pre-selected area.
This approach is a little less targeted than the spec. road system described above but it is considerably cheaper to execute and is the bread and butter of most estate agencies and leaflet distribution companies.
The way mass drops work is generally based on you selecting the area of London you are looking to target from our mapping system. This system includes areas broken down by demographically as well as geographically.
When the area is selected we will deliver your leaflets within a 7 day period or based on a pre-agreed schedule.
The 5000 household number is the smallest number we can work with to qualify as a mass drop. Most companies choose to work with larger numbers and it is not uncommon for us to run campaigns of hundreds of thousands of leaflets for some estate agents.
Covid in 2020
As 2020 has been a tumultuous year people are still a little tentative when it comes to using new services or letting anyone into their home.
Moving house can be a very stressful event at the best of times let alone with the added stress of the Covid virus. It is generally a good idea to include some mentions of your approach to safety precautions regarding the virus.
We at The Private Postman have created a variety of designs and logos for just this purpose. They can be used on leaflets, other physical marketing materials or online. We allow all our London clients to use these logos and graphics for any purpose they wish.
We hope that this article about leaflet distribution for estate agents in London has been helpful. If you have any questions or if you'd like to book a campaign please feel free to get in touch with us here..