There are many variables that will have an effect on the level of success of your leaflet distribution campaign.
Picking the right area for deliveries might be the most important one. Especially in a complex city like London with many industrial areas, businesses and a wide variety of residential buildings.
Leaflet distribution coverage areas are not divided only based on postcodes or districts.
Expert Local knowledge is incredibly important in this process and that’s why one should combine one’s own intuition with some expert advice. The Private Postman specializes in affluent London and covers 140 famous London postcodes.
There are multiple ways to assess an area and whether it’s appropriate for targeting with your leaflets.
1. Demographics
Demographic are obviously very important in any type of marketing. This can cover the income levels, age, national origin of the locals and more.
This information is very important in determining who you are looking to target with your campaign and in selecting your leaflet distribution coverage areas.
Our experts know a great deal about the areas we deliver in and as such can help you with the selection process.
2. Location
Is your business reliant on customers in your local area? Restaurants, hair-dressers and other similar businesses tend to be.
As such it is imperative that we determine the exact radius around your business that should be targeted.
The type of business you are operating will have a real effect on the leaflet distribution coverage areas you will be selecting.
If you are a restaurant do you deliver? If you do, you might be able to cover a larger area selection with your leaflets than a local bistro that is truly targeting only it’s immediate surroundings.
These calculations can be done on our end to save you some time and provide you with guidance.
3. Architectural character
This is an aspect of area selection that might often be overlooked. What type of properties can you expect to find in the areas you would like to target. Are there mostly residential addresses in detached and semi-detached homes.
Or are most of them located in large inaccessible apartment buildings. If you offer service that in any way relate to the home – do the types of houses that con be found in a given area selection fit in your niche?
All of these questions are worth asking and the answers will have an impact on which areas you should select for leaflet distribution.
As you can see selecting the right area selection for leaflet distribution in London is not only about looking at the property prices in a given postcode and delivering to every household in it based on this single data point.
London is a complex modern city and it can be segmented based on things other than just income or property price.
If you are looking to target single young professionals, families, homes with gardens, homeowners or renters the knowledge one needs to identify the right leaflet distribution coverage areas beyond a simple google search.
This is where the services of a professional leaflet distribution company are very useful. We have done the research and pride ourselves on constantly updating it.
To find out which areas of London would be best to cover with your leafleting campaign get in touch with us here.
