Sometimes when we talk about how effective a marketing campaign or technique can be the language can get quite non-specific.
On top of this when you speak to a sales person when you are looking to book a leaflet distribution campaign you will often not be presented with the individual elements that can make you successful.
You might be told that your flyers will be successful and that’s it. But let’s discuss this topic a little more in detail. Just how effective are flyers for your business and what can you do to make your leaflet distribution campaign as effective as possible.
Design
If you want your leaflet distribution campaign to be successful you have to make sure that your design delivers a single message in a clear way together with you branding.
When business owners and marketing managers get involved in the design process you will often see too much information making it’s way to the flyer and clarity of message drifting away.
Get your message right and trust your designer. If your design is bad there is no chance flyers will bring new business.
Numbers vs. Targeting
When you’re planning your leaflet distribution campaign don’t get too focused on the exact number of leaflets you will be delivering.
You need to make sure that you are targeting the people that have the highest potential to use your service of buy your product. A good leaflet distribution company will have very good demographic data that is not only focused on incomes and property prices.
The actual number of flyers you need to deliver to find out Just how effective are flyers for your business might be higher or lower than you expected. But your drops should be targeting only the people that are likely to respond.
Repeated drops
To find out just how effective are flyers for your business you have to try a segmented or repeated flyer drop.
This is a relatively new technique but it has in many ways revolutionised local advertising in London. A repeated flyer campaign is based on delivering your leaflets to the same homes multiple times with a specific buffer time between each drop.
We at The Private Postman leaflet distribution have a design team on hand which allows us to customise a different design for each drop.
These leaflet distribution campaigns can be leading towards an event or a sale or they can be structured to develop higher levels of local recognition.
They can be an absolute game changer for a local restaurant or smaller local businesses that have struggled to stand out in the competitive local London market.
Due to the strain this type of campaign puts on the logistical arm of a leaflet distribution company it has not been offered as standard service before.
The Private Postman is however built from the ground up for these drops and as such we are the first company in London to introduce repeated drops as standard.
So, Just how effective are flyers for your business? Well, if you pay attention to the three points above they can be very effective and sometimes game-changing. If you’d like to find out more or book a campaign please get in touch with us here…
