As we are writing this blog in July it is clear that 2020 has been and will continue to be a challenging year for business. Most customer facing businesses in London have been shut down for three to four months and only now are able to partially reopen.
The traditional businesses that focus on serving their local London areas have been hit the hardest. Florists, Gyms, Tuition Organisations, Restaurants, Butchers, Gardeners and others have either had their income drastically reduced or completely eliminated.
So how do we get back into business now that the restriction that have been put in place a few months ago have been lifter. How do we advertise and is leaflet distribution worth it in 2020?
If your business is focused on serving your local area you have probably used leaflet distribution before. It has been a staple marketing technique for decades across industries. Businesses both small and large have been using leaflet distribution with good to great results.
So is this going to change in 2020 given the new environment we find ourselves in?
We at The Private Postman believe that leaflet distribution could actually become an even more important part of most local business advertising than before. Let's explain why.
Informing everyone that you are back in business
Any company that has made it through this period of uncertainty and no economic activity will have to inform everyone in their local area that they are ready to trade again.
Many companies have not survived with no income and people know this. As economic life resumes people's habits will be changing also. They need to know that you are back in business able to offer your services and ready to trade.
Leaflet distribution is perfect for this. Why?
Get to every household in your area
Leaflet distribution is historically and currently the only method of advertising that can guarantee you to reach every single household in a given London area.
This is incredibly important as some of the demographics that would have been more careful to avoid the coronavirus are difficult to reach with online media and other methods.
Older demographics are very responsive to physical advertising compared to online ads.
On top of this if you are running a restaurant or any kind of venture that is mainly reliant on local London area you need everyone in your part of town to know that you are open and ready to trade.
Is leaflet distribution worth it in 2020? It most certainly is.
What are some of the changes and the distribution side?
As most businesses adopt social distancing measures both on the side of customers and workers together with the use of PPE leaflet distribution companies have to do the same.
As per usual we at The Private Postman London have been at the forefront of this with a decentralised distribution system that is based on individual deliveries and social distancing stock control system that allows us to operate even during lockdown.
Whether the lockdowns we are talking about are intermittent like we see in some towns and cities around Britain or long-standing like the one we experienced since the end of March till June The Private Postman can deliver and operate.
We hope that this blog at least partially helped you answer the question Is leaflet distribution worth it in 2020? In part two we will discuss some of the techniques and strategies we can use to make it even more effective.
If you have any questions or if you'd like to book a campaign feel free to get in touch with us here.