We are currently experiencing very uncertain times in the London local business world. We don't know when we'll be able to freely start trading and we don't know what people's spending habits will be like when the current restrictions loosen up.
One thing we know for sure though. We will be restarting our businesses and attracting new customers. Let's have a look at how to restart your London business after the lockdown.
Reconnecting with your local area
Many businesses in London have been operating on very tight cash flows for years now. Credit has been cheap and overall the economy has been doing very well.
As a result many businesses that have been forced to shut down over the lockdown period might not be reopening.
Since your business is not one of the unfortunate casualties of the pandemic you need to make sure that everyone in your local area knows that you are reopening. Whether you are running a restaurant a gym or an estate agent.
Your local customers need to know that you are in business and ready to serve them.
The best way to communicate with your local area as a London business is leaflet distribution. It has been and incredibly reliable tool for local businesses for decades and this doesn't change after the lockdown restart.
One of the ultimate advantages of leaflet distribution is that your marketing materials are guaranteed to reach every single household in your local area. This is not something that social media or other online promotion techniques and platforms allow you to do.
Currently your local area is what you want to focus on.
Restarting your business absolutely has to include a strategy to inform every single person close to your business location of the fact that you are trading.
How to reconnect?
Using modern leaflet distribution techniques can really inform you about how to restart your London business after the lockdown.
A single leaflet drop will not have the same impact as a long-term leaflet distribution campaign designed to develop brand recognition and mind-share.
We now can arrange for repeated and segmented leaflet drops using a variety of designs lasting over periods of months.
What this can do for you is to constantly remind your local area of your existence and services without over saturating your potential clientele with your advertising. Most marketing efforts rely on repetition to deliver their message.
TV adverts rely on repeated exposure as well as social media clips and posts.
Leaflet distribution is no different. It however provides you with the ability to decide exactly how many times your potential customer will see your leaflets come through their door.
You might want them to be delivered once a month, once every two months or in a pre-prepared campaign of 6 drops leading up to an invitation for an even at your location.
We at The Private Postman can help you decide which strategy is the best for you.
We hope that this article about how to restart your London business after the lockdown has been helpful. If you have any questions or if you'd like to book a campaign please get in touch with us here..