Many businesses in London are closing down based on the government's requests aimed at reducing the spread of the virus. This is impacting every industry but restaurants, gyms and other location specific types of business are suffering the most.
This situation however will come to an end and we will be getting back to normal sooner or later. And when we do we need to have a plan. Let's have a look at how to reboot your business after Coronavirus specifically by using leaflet distribution in London.
The types of businesses described above tend to be location specific, they serve mostly their local area and rely on regular clients. All of these elements will dictate the ultimate plan to reboot our businesses when we start recovering from the current shutdown.
Inform current clients
It is imperative that you inform your current and regular clients about where they stand with their subscriptions in your gym or pre-paid wine tasting events in your restaurants.
You can get very targeted with email or phone calls and make sure to inform all your current clients about when you are shutting down and can you serve them going forward.
A restaurant can offer food delivery services and a gym can offer regular personalised video content sent to your clients inboxes with home-workouts and other information. There are many techniques you can employ to stay in touch with your clients and keep them ready to come back after the lockdown.
Inform your local area
Most businesses in London serve their local area first. Restaurants, Gyms, Schools, Shops and others will have an absolute majority of their clients coming from easy-to-walk distance or via crucial transport links.
We can analyse exactly where these areas are and target them with our marketing efforts in a way that is precise and effective.
Leaflet distribution is excellent at this. When you are thinking about how to reboot your business after Coronavirus lock-down the ultimate solution beyond contacting your current clients is repeated leaflet distribution campaigns in your local area.
Many businesses will seize trading during this period and might not reopen. You need to make absolutely sure that everyone in you local area is aware of the fact that you are reopening and that you are ready to business. Leaflet distribution can help with this.
What we recommend is identifying an area of 10,000-50,000 households depending on your type of business and running repeated leaflet distribution campaigns with multi-week breaks in between each drop.
What this allows you to do is to develop mind-share and repeatedly remind every potential client within reasonable distance from your location that you exist and can serve them.
When anyone in your local area thinks about the type of service you offer you need to be the first thing on their mind.
We can help you by creating multiple designs for your flyers to eliminate any exposure fatigue on the part of the households targeted and carefully plan each drop to maximise the effectiveness but not be intrusive.
We hope that this blog on how to reboot your business after Coronavirus has been helpful. If you have any questions or if you'd like to book your reboot plan in London get in touch with us here.