When you are thinking about how to promote your event locally in London it is important to consider a few variables that will help you decide on the strategy you should use.
What does locally mean?
One of the first things we look at with our new clients when planning a campaign is defining what their local area actually is.
The term local area is not only geographic.
Drawing a circle on a map around your location may not be enough as the demographics in one part of your postcode might not match the clientele you are looking for.
We tend take a comprehensive approach to this and look at the situation both in terms of distance but also types of property and multiple types of demographics.
We often find out that there are areas that can be a little removed from the location of the business but through good transport connections and a perfect demographic match should be considered.
On the other hand sometimes a neighbouring area might be worth omitting from your leaflet distribution campaign due to a complete mismatch in the types of households you should be targeting. London can be unpredictable like this.
When you are looking at how to promote your event locally in London first decide what is local.
Leaflet distribution is one of the most effective tools for local advertising and promotion in London.
With modern distribution and logistical approaches you can run very sophisticated multi-drop campaigns with a variety of designs into carefully selected households.
When you do this across your local area over a long enough period you are giving your event a real chance at being a success.
To promote locally is to promote sensitively. Due to the fact that we deliver millions of leaflets every month we have managed to gather a good amount of data.
We use this data to determine what locals around London respond to well and how we can sensitively delivery a good amount of leaflets without being intrusive. This is important to consider as some areas can be more sensitive than others.
We not only deliver locally, we think locally and we've done all of this work for you. We will tailor your approach to each local area of London you are targeting.
Leaving enough time
When planning a leaflet distribution campaign in London especially for an event that is taking place on a specific date it is important to give yourself enough time.
There is nothing worse than trying to get 100,000 leaflets out in a week and hoping that this will generate a good attendance.
To promote an event one should start thinking about the advertising strategy at least 6 months ahead of time.
We can then help you develop a delivery calendar and leave a long-enough buffer for you to eliminate the chance of something going wrong.
If you want to know more about The Private Postman or how to promote your event locally in London using leaflet distribution please feel free to get in touch with us here.