There are many things to consider when trying to decide how to promote your beauty hairdresser business.
There is online marketing, there are local events you can attend, there is print advertising and there is leaflet distribution.
None of the above mentioned methods should be completely overlooked but if you are focusing mainly on servicing your local area - leaflet distribution can be one of the most effective ways to build brand and attract customers.
It can be difficult to stand out in a crowded market like London and it can be especially difficult to do so in a competitive environment like the hairdresser business.
Instagram is becoming more and more difficult to stand out on due to over-saturation and many of other methods of self promotion are also overcrowded.
What happens then is that many of locals of your area might not even know about the existence of your hairdresser business unless you are occupying a premium location. We can help you fix that.
When done right leaflet distribution can provide you with access to each household in your local area and deliver a carefully crafted piece of advertising through every letterbox to promote your services.
What to look out for when planning a leaflet distribution campaign?
The first important thing to consider when you are deciding on how to promote your beauty hairdresser business with leaflets is what your leaflets will look like. A clear design is very important in delivering a clear message.
If you are mainly focused on female clientele and your services are relatively costly your leaflet needs to reflect that.
We need to consider your target demographics and make sure that we deliver a single clear message to them. Our in-house design team can help you with this process.
If you have your own designer we can at least offer you a free design consultation where we have a look at your leaflet and offer you ideas to help you maximise the effectiveness of your leaflet drop.
2. Size of an area
We will help you decide how large of an area to promote in you should be selecting based on your exact location and the part of London you are based in.
We can help you assess which of your neighbouring areas will be the most valuable to target and which parts might be worth skipping.
3. Repeated drops
One of the most revolutionary techniques in leaflet distribution has been the introduction of repeated drops. This is not a service many leaflet distribution companies are offering due to the strain this puts on their logistical systems.
We can however organise an up to 6 month long campaign where your leaflets are delivered to the same area multiple times with pre-determined breaks in-between drops. When done sensitively this can be an incredibly effective way to build your brand locally in London.
We can arrange for each drop to include a different leaflet design (while keeping consistent branding) and build a long-term campaign with offers, events and vouchers.
When done correctly this approach can have a huge impact and make you the ultimate authority in the hairdresser business in your local area.
If you have any more questions about how how to promote your beauty hairdresser business locally in London using leaflet distribution get in touch with us here.