Promoting an event in one of the busiest and most competitive cities in the world can be a difficult task. London brings some specific challenges to event promotion but leaflet distribution can help us tackle these.
Let's have a look at how to promote an event in London with leaflet distribution.
Define if your event is of 'local character'
Leaflet distribution is one of the most effective marketing and promotion strategies for local businesses.
Your event could potentially fit in this category.
When deciding on the right strategy for your leaflet distribution campaign we need to analyse the character of your event.
Is the nature of your event such that it will be relying mostly on the local population attending or is this more of an event that people will travel for.
If for example you are running a rare painting exhibition in a church in Hampstead your event will attract many locals but there is a high probability that many people will be willing to travel for your event from all over London.
For such an event it makes complete sense to run your leaflet distribution efforts in pre selected place all around the capital.
If on the other hand you are organising an Easter egg hunt in the local park you are mostly going to be targeting homes withing walking distance of your location.
We get slightly panicked phone calls from event organisers every few days asking us if we can deliver a 100,000 leaflets in three days because their event is taking place in a week and they haven't started their distribution yet.
Even though we do have the ability to execute these high intensity campaigns quickly they are not an ideal way to promote anything.
The ultimate answer to 'How to promote an event in London with leaflet distribution?' is to start with your promotion early.
If you start with your leaflet distribution early (up to 3 months before the date of your event) we can run multiple deliveries of your leaflets to the same households building up excitement and familiarity.
On top of this your potential visitors will be able to block out time in their calendar to attend your event. They can arrange babysitting or make other practical arrangements that need to be in place for most busy people to attend any London event or art exhibition.
London is a busy place full of very busy people. Very few families or individuals make decisions on a whim or are willing to change their plans.
As we mentioned above running repeated deliveries that are well planned and flawlessly executed is generally the most efficient way to promote an event with leaflets.
We can segment the drops with enough time between deliveries and even run different designs every time.
This way we build mind share, local awareness and excitement that is almost impossible to build up any other way.
We hope that this short blog on how to promote an event in London with leaflet distribution has been useful. If you'd like to ask any questions or book a campaign please get in touch with us here.