Most businesses in London that focus on serving their local area use leaflet drops in some way. The individual strategies will vary based on the type of business one is advertising, on the area and target demographics.
What however doesn't change is the way you can check that your leaflets are being delivered correctly.
Let's have a look at how to professionally monitor your leaflet drop.
The types of tracking systems will vary based on the company you use. We at The Private Postman have spearheaded the use of technology in this space and we are proud that we are the first leaflet distribution company in London to introduce GPS tracking many years ago.
We have innovated every since so here are the ways we make sure our clients can monitor their leaflet drops easily.
GPS monitoring is an industry standard at this point. It should look something like this.
Every distributor that delivers your leaflets will carry a GPS tracker every time they are delivering.
These are small devices that track all movement. The data downloaded from these devices is later superimposed on top of google maps.
All clients therefore receive files that show the trails each distributor has taken while delivering your leaflets perfectly matching a map of the distribution area.
These files are very high resolution and as such can show the distributor walking up to each individual home.
Due to this GPS files tend to be used a proof of delivery as well as one layer of quality control ensuring that all households have been delivered to as agreed.
Knowing how to professionally monitor your leaflet drop live can be beneficial in many ways.
If you are informed about deliveries in real time - you know exactly when your distribution has started, how fast it is happening and which parts of your area have already been covered at any given time.
There are multiple ways one can implement live tracking. One of the popular methods is using an online login on the leaflet distribution company's website which provides access to live GPS dots moving on a map showing the individual distributors activity.
This can be a good method of tracking but it has a few shortcomings. You are for example not informed when the distribution is happening.
This means that you need to be logged in to the system at all times to know what is going on. On top of this the history of deliveries is not accessible to you and therefore you will now know how much of your campaign is already finalised.
We have decided to remedy these issues with our TPP Mercury System. This monitoring system sends you an alert every time anyone starts distributing your leaflets with their exact London location and plan for delivery.
This is tightly connected to our proprietary mapping system that you have access to and as such it is very easy to both see which areas have already been covered and when your distribution is happening since you are alerted to it.
Hopefully you now know how to professionally monitor your leaflet drop. If you have any questions or if you'd like to book a leaflet distribution campaign please feel free to get in touch with us here...