2020 has been the most unpredictable and difficult year for businesses in London in many decades. Many of us have lived through various financial and stock market crises but 2020 has been specific in the sense that planning has been mostly impossible.
As the government restrictions can change from day to day and shut down whole industries plans are not being made widely.
We at The Private Postman believe that there is something you can do in your marketing even in this climate. Let's have a look at how to plan a leaflet distribution campaign in 2020.
What remains the same?
No matter what changes in the world some principles remain the same.
Triangles will have three sides no matter what happens and the fact that leaflet distribution needs to focus on your local area can be said with the same level of confidence.
No matter what is going on your leaflets need to be delivered to households that are within your delivery area if you are running a restaurant, in demographically matching household within reachable distance of your location if you are a florist and in the right postcodes if you are selling high cost services.
You can reach out to your leaflet distributor if you are thinking about running a leaflet distribution campaign in the future and they will help you figure out which areas you should focus your leaflet distribution efforts in.
That way you will be ready and can run your campaign quicker when you need to.
As restrictions change you might need to change your messaging on your leaflets as well. We at The Private Postman have developed a variety of logos that can cover many of the possibilities we might be facing.
As these are all the same size we can help you design your leaflet and change to the corresponding logo the day we are going to print. This way you will not be behind the restrictions but you will be able to react immediately.
Any other way than this will be slow and will not be flexible enough unless you have a designer on staff. When you are thinking about how to plan a leaflet distribution campaign in 2020 London you can prepare your designs and then only make small tweaks according to the situation.
2020 has so far been a very challenging year for business. But we are going to be opening up London soon and we will start trading.
Businesses can't be closed indefinitely. And when society opens and we are free to trade you want to make sure that you are able to compete immediately.
You can have your leaflets delivered during lockdown but you can also have your leaflets make their way through the door the exact day lockdown ends.
And even a couple days can make a big difference in post lockdown London.
We hope that this article about how to plan a leaflet distribution campaign in 2020 has been helpful. If you have any questions or if you'd like to book a leaflet distribution campaign in London please feel free to get in touch with us here.