Coming out of lockdown many companies will have to adjust their marketing strategies and services to address changes in customer behaviour. It is undeniable that people will be more sensitive to rules around hygiene and cleanliness going forward.
Let's have a look at how to inform your clients that you are a Covid aware company from the point of view of leaflet distribution expert.
In the near future all businesses will be observing some level of social distancing and stricter-than-usual hygiene measures.
The better the business can communicate the extent to which they are doing so to their client could the more at ease the client can be.
This could be very important. For this reason we've decided to develop a series of logos and info-graphics for our clients to use on their leaflets but also on all of their marketing materials. Whether it be websites, shop windows or other printed advertising materials.
Leaflet distribution specifically can benefit from this due to the physical fact of the leaflet having to be picked up from the doormat by the occupant of each home we deliver to.
The logos can be downloaded here. Going from left to right we have logos describing the following
UK GOV Compliant
It might seem obvious that you as a business are compliant with all the government rules regarding not only social distancing but everything else relating to Covid 19.
Anyone that knows London though will know that there are many unscrupulous actors in the market. Whether it would be individuals of questionable ethics looking to make quick money or just highly disorganised businesses trying to survive.
Every consumer in London knows this. Customers in London are careful and savvy and as such informing them that you are complying with all the government rules regarding social distancing can put them at ease.
When you think about how to inform your clients that you are a Covid aware company it's good to accept that no information is too basic to share.
PPE in use
Any business that will be handling food or any physical product or household service will want to be using some level of PPE due to Covid 19 going forward. And if you are doing so it is a good idea to let all of your clients know. Especially when using leaflet distribution in London to promote your business.
Social distancing while we work
If you are going through the trouble of protecting your workers and customers it is a good idea to let everyone know. Introducing social distancing measures will be especially important in restaurants and any food-related company.
Yes we're open
Many local restaurants, shops, gyms and others will not be reopening. With the unprecedented hit to cash-flows these businesses will remain closed. It is imperative to let everyone in your local area know that you are open!!
Using leaflet distribution in your target areas are doing so is one of the best ways to inform all your potential customers that you are open for business and ready to serve them.
We clean what we touch
Whether you are running a bike repair shop, a yoga studio or a winery you are handling products that you will be handing to your clients.
Letting them know that everything that is handled on your premises is cleaned before it makes it's way to your client is an excellent way to have people's confidence in using your services grow.
We hope that this blog about how to inform your clients that you are a Covid aware company has been helpful. If you have any questions or if you'd like to book a leaflet distribution campaign in London with us get in touch here....