Running a members club is a very specific kind of business. Especially in London. There are many famous clubs here with considerable heritage.
Whether your member's club has heritage or not some of the fundamental principles in getting new members always apply. Let's have a look at how to get more members for your club with local London leaflet distribution.
What does local mean?
Depending on the type of club we are talking about what local means can differ. If your club is in any way connected to an area of London (Richmond, Hampstead,...) your local area is obviously very clear. However if your club is centered around something else like a sport (shooting, golf) or around an idea (politics) this definition changes.
We would normally discuss the details of our client's customer base individually when planning our leaflet distribution strategy. If your members tend to be of a specific economic background we look at our demographic data and find the London areas that overlap.
It is crucial to spend some time on this step and analyze who we are going to target carefully. Since we will be advising you to deliver your leaflets multiple times over each area that is selected incorrectly becomes a real cost.
Repeat your deliveries
In the planning stages of your leaflet distribution campaign we will discuss the structure of how your repeated leaflet drops should take place. Repeating deliveries in some fashion to your target households is imperative. This can mean that we hit the same areas at specific times of year or multiple times in a multi-month period.
It is much better to deliver to 30,000 households three times than to 90,000 household once. This is especially true in the case of a member's club of almost any kind. We want to make sure that your target customers and members are familiar with your branding.
Almost all B-to-C advertising methods rely on repetition as a significant part of the strategy. Leaflet distribution is no different in this.
Make good design decisions
When you are trying to analyze how to get more members for your club with local London leaflet distribution - flyer design has to be one of the main things you look at.
It's no good to deliver a bad leaflet no matter how well we've defined your areas and how many waves of deliveries we run. Designing a leaflet is a very specific task and should not be taken lightly. We offer design guidance to all our customers and can offer from scratch design services as well.
The leaflet has to work in very specific situations, from a certain distance and especially when surrounded by other pieces of mail. These details are difficult to just share in a checklist and because of that we make sure to offer our services even free of charge.
We do this because getting the design right will have a huge impact on the response rates of all our clients.
We hope that you have a better idea of how to get more members for your club with local London leaflet distribution. If you have any questions or if you'd like to book a leaflet distribution campaign get in touch with us here.