Beauty salons have many new promotion techniques available to them. With the visual focus of many social media platforms a good online presence with some talent in photography can be beneficial. A lot of these channels however tend to be quite crowded and standing out on a place like Instagram can be very difficult.
Is there a marketing technique that can help us advertise our services locally in London while not having to compete so heavily with others in our industry? We believe that leaflet distribution is just such a technique. Let's have a look at tips on how to get more clients for a beauty salon with leaflets distribution.
Branding is an important element in marketing for any business. There are not many mediums that can take such a strong advantage of it as leaflet distribution. On top of this you can control the way your branding is delivered and presented on your leaflets very well.
We generally recommend A5 leaflets for our beauty salon clients which allows us to use a large high quality photo of your work as well as leaving a good amount of space for your branding.
Using the same colours, fonts and logos is a very good technique to develop mind-share in your local area. London is quite heavily saturated with businesses and so staying consistent in the way you communicate in your marketing efforts is very important.
The above mentioned concepts become even more powerful when you look into repeated deliveries or multi-drop campaigns.
The campaigns are based on carefully planned repeated deliveries to the same addresses with a reasonable rest period between drops.
These rest periods will generally be in number of weeks.
These campaigns do not have to be hugely intense and can consist of as few as 3 drops per year.
On the other hand if you are approaching a particularly quiet period or if you are opening a new location a more intense multi-drop campaign can be extremely effective.
What we are looking for is brand recognition and mind share when we use repeated drops. When one of the locals in your area thinks about the service you provide you should be the first name to come to mind. If we were to pick one technique when answering - How to get more clients for a beauty salon with leaflets distribution. Repeated deliveries would be the one.
The ultimate power of leaflet distribution lies in the fact that using this technique you can deliver a piece of custom made advertising to every household in your local area. This is important for a variety of reasons.
London is a competitive place and many people here work long hours. They will be booking their beauty treatments often in the evening and weekends. The traffic and public transportation in these times tend to be overloaded and slow. It is much easier to convince someone to book a beauty treatment when all they need to do for it is walk for 5 minutes.
How to get more clients for a beauty salon with leaflets distribution? Follow the above tips and work with a reputable company. If you have any questions or if you'd like to book a leaflet distribution campaign with us please get in touch with here.