If you are in the plumbing business and are looking for a way to find plumbing customers and develop a regular stream of new clients this blog article will help you find out how you can do so.
Plumbers have an advantage over many b-to-c focused businesses because they understand the importance of brand recognition and mind-share.
Many other businesses are focusing their marketing efforts on making a quick sale.
This is not the case in the world of plumbing business.
Plumbers know that whether their clients contact them in an emergency or for a larger renovation project the ultimate currency is trust, brand and familiarity.
We all know that a plumbing business needs a website and decent branding.
But what are the next steps you can take?
How to build familiarity and brand
Familiarity and brand are built through repeated exposure. Repeated exposure to your branding, personality or work.
One of the absolutely best tools for building local brand recognition in London is leaflet distribution.
With a well designed leaflet a good leaflet distribution company can help you organise a repeated flyer drop campaign that can last over a period of months. When done correctly this can have a fantastic impact on local brand recognition.
Why repeated flyer drops and leaflet distribution?
1. Target your local plumbing customers - The way a repeated
would be done is as follows. We help you identify which parts of London are the most interesting for your business.
You might specialise in a specific niche of the plumbing business and advertising to absolutely everyone would not be helpful.
With our extensive knowledge of London and the types of properties and buildings that can be found in each part of it, we can help you find where your ideal customer lives.
2. Why repeated leaflet drops – This is where the brand recognition aspect comes into play. By delivering one leaflet we have only started the process.
The same way a TV advert won't be shown only a single time leaflet distribution needs to be repeated. This has to be done with sensitivity in order to not bother the occupants of the households we are delivering to.
We make sure we do this by leaving long enough breaks between each leaflet drop (weeks) and by tweaking your design in a way that makes each leaflet fresh while still delivering your message and branding clearly.
3. Why The Private Postman – Beyond our unparalleled knowledge of London developed through decades of experience coming from our former Royal Mail postman Mark Redmond and the many other former postmen we work with we are the only company with the capability to offer all the services one needs for a modern leaflet distribution campaign under one roof.
We can help you plan your campaign, decide on where to target, help you develop the concept for your leaflets and design them (process which is often supervised by our MD), print and store your printed leaflets.
Repeated leaflet drops are difficult to handle logistically and as a result it is not a service offered by many companies. We have the ultimate distribution logistical machine at our disposal and we can get it working for you.
To find out more about how we could help your London business answer the question - how to find plumbing customers with flyer drops feel free to get in touch with us here.