Leaflet distribution to council properties and local authority housing in London has been a challenging topic for decades. Many leaflet distribution companies include households in council owned properties in their mapping and distribution numbers.
The truth here is that these households have historically been close to impossible to deliver to consistently. Any company that included local authority housing in their distribution numbers is inflating the numbers of leaflet they can reliably delivery in London .
We at The Private Postman have developed a system of reliable deliveries to these homes now so let’s have a look at how to deliver leaflets to council properties.
As we have mentioned leaflet distribution to council homes has historically been very difficult. A good numbers of these households are located in blocks of flats and estates. These tend to be protected with locked gates and are not accessible to outsiders.
The ‘Trade’ bells used to work but even that option has now been sometimes eliminated and sometimes complicated. Tracking of deliveries has been also difficult since these areas are often difficult to decifer and segment into trackable groups.
Delivering to local authority housing has also always taken considerably longer than traditional residential deliveries. These blocks of flats are difficult to navigate, the letterboxes tend to be hidden in unexpected places and with the constant battle with locked gates the time spent on each delivery is considerably higher than in tradition door to door distribution.
In 2020 we at The Private Postman have ended up working closely with many London councils through our status as essential workers. We’ve helped them deliver important information to their local residents faster and cheaper than other alternatives.
Through this process we have developed a system of doing so for local authority housing as well. We have managed to find a satisfying answer to the question of how to deliver leaflets to council properties.
We have completely solved the access issue. Through a painstaking process we have also developed an extremely detailed mapping system for all London council estates with accurate numbers and costs.
The deliveries to these homes now take considerably less times, are done totally reliably and are using all our standard systems.
An accurate GPS tracking system is used to show our clients that all deliveries have taken place as agreed, our live tracking system provides our clients and supervisors with detailed information about each delivery in real time and we’ve managed to keep our pricing competitive with usual door-to-door distribution methods.
This has taken a long time and a lot of effort but we can now offer our clients distribution specifically to council properties in London at competitive rates and with the kind of services you would expect from standard top of the line leaflet distribution system.
We are especially proud of the integration of our tracking technologies into this as we believe that they are one of the fundamental elements of reliably distribution.
We hope that this article about how to deliver leaflets to council properties has been helpful. Please feel free to ask any questions or if you’d like to book a leaflet distribution campaign in London get in touch with us here.
