Leaflet distribution has been a constant in the world of local marketing in London for decades. It is an indispensable part the marketing efforts of companies varying from single tradesmen to multi-national corporations.
We know that leaflet distribution in London is effective. But how to decide on where to deliver leaflets in London?
What kinds of addresses?
Just looking at a postcode and extrapolating the number of leaflet you need for you campaign based on the number of addresses located within it's borders is not enough. London is a dynamic place and there are many different types of addresses one can find here.
There are businesses, shops, industrial areas, council homes, local authority housing, inaccessible blocks of flats and privately owned residences.
Outside of inaccessible blocks of flats most of these types of addresses can be delivered to in London. Some of them however require a very individual approach. The same method will not work for delivering to businesses, local authority housing and privately owned residences.
Each of these is specific in the demographics you can target, the type of business you can generate delivering to them and also in the kind of technique one has to use to physically get the leaflets through the doors.
B to B
B to B leaflet distribution in London can be effective when properly planned. It however has to make sense for your type of business. Not everyone can benefit from delivering leaflets to business addresses.
If you are thinking about a B to B distribution campaign and you are not sure about how to decide on where to deliver leaflets in London please get in touch with us and we can help you determine where your leaflets should go and especially whether they should even be delivered to business addresses.
Local authority housing
Delivering leaflets to local authority and council housing consistently has not been possible for a very long time. There have historically been too many issues with these.
Many of the council estates have been inaccessible as they tend to be guarded by key locked gates.
Even if one could gain access through the trades doorbell these areas are still very difficult to navigate and notoriously unreliable in terms of the exact numbers of leaflets delivered.
In 2020 we at The Private Postman have developed a new system for council deliveries in London. We have gone through every single council estate in London and worked out the exact numbers of residences we can reliably deliver to.
We've mapped these out in a very detailed way and through our relationships with various local authorities and council we have gained reliable access to each of these.
We hope that we have helped with how to decide on where to deliver leaflets in London today. Next time we will discuss the most common and fundamental type of leaflet distribution in London.
If you'd like to book a leafleting campaign or if you have any questions please feel free to get in touch with us here.