Most London businesses have struggled to operate properly in 2020. There are some industries that have thrived but overall the economy has been suffering as a result of the government restrictions that have been put in place this year.
As the year has progressed many small businesses in London have however realised that they can operate even in reduced capacity and keep afloat. Advertising must be a part of this process as your clients need to know that you are open for business.
Leaflet distribution is a big part of the local marketing world in London so let's have a look at how to approach leaflet distribution in Tier 4.
The first thing one needs to think about is whether delivering leaflets during Tier 4 restrictions should be the strategy or if waiting for restrictions to ease is the way to go.
This will be entirely dependant on whether you are operating during Tier 4 or not. Many businesses like tradesmen, tutors, estate agents, vets, dentists and others are free to trade. If you are running a business that is operating you should be continuing with your marketing and leaflet distribution efforts even in reduced capacity.
At this time more than ever you should focus on keeping your local area as selective as possible. Deliver only to the homes you truly need to. Get specific about the demographics you want to target and don't think only in terms of postcodes.
You can take full advantage of our mapping system that allows you to target your clients very carefully and selectively to make sure you don't waste a single pound on a careless leaflet distribution campaign.
On the other hand if you are running a restaurant that does not do deliveries the best thing you can do is to plan ahead. While you are planning the dishes for when you open again you can also plan to design your leaflets prepare your leaflet distribution campaign for your opening week.
When you are thinking about how to approach leaflet distribution in Tier 4 London you need to start with design.
The way your leaflet is put together will have a large impact on the effectiveness of your leaflet distribution campaign. We know that keeping things simple and keeping your message clear is very important
It can be a challenge to do so while informing your clients about all the individual precautions you are taking to keep them feeling safe when using your services.
The fact that you disinfect surfaces or use PPE are very important pieces of information that can help put your clients at ease and information about this should be included on your leaflet. We at The Private Postman have developed a series of graphics to help with this.
These can be used on all your marketing materials including leaflets, websites or trade magazines.
We hope that this article about how to approach leaflet distribution in Tier 4 has been helpful. If you have any questions or if you'd like to book a leaflet distribution campaign in London please feel free to get in touch here.