The world is very different now than it was even a few months ago. The lockdown measures and people's concern for their health have obviously impacted every single restaurant in London.
A lot of these effects will not automatically go away when the lockdown measures are lifted. Let's have a look at how to advertise your London restaurant in the current climate using leaflet distribution.
How is it different?
The restaurant business in London has been disrupted by the introduction of food delivery apps over the last half a decade or so.
Many restaurants that didn't used to delivery now have the ability.
Some of the overhead that comes with running your own delivery service is gone.
As any restaurant owner knows the apps have not brought only positives. The percentages that these apps take from your orders have been going up and standing out on these apps is very difficult.
In most cases you are just another 1x1cm icon listed in your food category together with all your competitors.
This can be very challenging to deal with. What is the most likely to take place over the next 12 months at least is even more of reliance on food delivery and takeaway orders.
It will take a while for people to go back to their pre-corona habits when it comes to eating out.
When we look at how to advertise your London restaurant in the current climate we need to take this into consideration.
Deliveries and Take-Away services will be even more important than before and leaflet distribution will follow.
How to advertise?
Since there is almost no way to stand out on the food delivery apps if you are not willing to brute-force the issue and simply pay for a higher position listing we need to get creative.
Even though a lot of your orders might be coming from these delivery apps you can still run your marketing campaigns in the real world.
Leaflet distribution is the ultimate tool to target your local delivery area and get customers to your website or your app of choice.
It is important that everyone in your local area is familiar with your branding and knows that you are in business.
The ideal scenario is to develop mind-share at a level where any person in your local area automatically connects your restaurant with the type of food you are offering.
You need to be the main Italian, Chinese, Vietnamese, Pizza or BBQ restaurant people think of in your local area.
The way to do this is to run regular multi-drop leaflet distribution campaigns with high quality photos and clear branding in your area.
If this is done sensitively with multi-week periods of rest between each drop while varying your photos and design you can start developing mind-share in a way that other marketing methods would struggle to offer.
Getting a well designed leaflet with a fantastic image of your best dishes combined with seasonal offers is a fantastic tool to get people familiar with your restaurant and directing them to whichever ordering portal you prefer.
Whether it's directly on your website or on an app of your choice.
We hope that this article about how to advertise your London restaurant in the current climate has been helpful. If you have any questions or if you'd like to book a leaflet distribution campaign get in touch with us here.