The food delivery and takeaway market in London has changed drastically over the last 5-10 years. With the introduction of food delivery apps like Just Eat or Uber Eats any restaurant can deliver their food. This can be a blessing or a curse depending on one's point of view and position in the market.
On top of this we are now dealing with an unprecedented crisis with the Coronavirus pandemic.
It has had an absolutely devastating impact on the hospitality industry.
The delivery market however has some real potential in this environment and some key players are even benefiting from the shift.
Let's have a look at how to advertise your food delivery restaurant in London.
It is a fact that most restaurants and eateries in London are now on one of these food delivery apps.
One of the biggest challenges most of them have to deal with is the fact that it's almost impossible to create any brand identity or advertise creatively on these platforms.
Your restaurant will be listed along with all your local competitors and you get a 1x1cm icon to represent your business. If you want to stand out you have to generally go to the app provider directly and pay for improved positioning of your listing.
This is not an ideal place for a business to be. Complete dependency on an outside platform and no ability to solve the marketing riddle creatively.
So the main questions here is how to advertise your food delivery restaurant in London while using the food delivery apps.
Local leaflet distribution has been an effective tool for advertising restaurants in London for decades.
Nothing has changed with the introduction of food delivery apps and online platforms.
Advertising to your local area with a physical leaflet with a large beautiful photo of your best dish at key times is still a very effective advertising tool.
Since it is almost impossible to stand out on the app platforms currently available (unless one is willing to brute-force the issue with money as the only variable and pay the app provider for better listing.) leaflet distribution can provide you with the traffic and mind share you need.
By running repeated distribution rounds of leaflets that have been carefully designed and feature high quality images at a large format you can develop mind-share in your key area. This would be the area you are able to deliver your food to.
Leaflet distribution as an advertising technique has one fundamental advantage. It can guarantee your marketing materials getting into every single household in your delivery area.
When you do this repeatedly and sensitively by varying your design and frequency of deliveries you can get yourself to a situation where everyone in your local area thinks of your branding first when they think about getting food delivered.
This is where any and every restaurant business wants to be.
In the current climate and most likely for many months after the current crisis is over food delivery will be even larger part of most restaurant's business.
The only way to succeed in the competitive London landscape is to stand out over your competition.
And leaflet distribution can do this for you.
We hope that this blog about how to advertise your food delivery restaurant in London has been helpful. If you have any questions or if you'd like to book a campaign please feel free to get in touch with us here.