When deciding on using a marketing tool two questions need to be answered. How effective is it and how much does it cost.
We know that leaflet distribution is effective as it's been used for decades by the most successful business in London. But how much does leaflet distribution cost?
Leaflet distribution costs are calculated on per 1000 basis.
The average cost you can expect for a 1000 leaflets in A5 format delivered in London is approximately ￡40 +VAT.
In general the accepted minimum drop is 5000 leaflets.
But let's have a look at this in more detail and discuss what are some of things that can affect the final cost of your leaflet distribution campaign.
Leaflet distribution cost when delivered as Solus
Solus distribution means that your leaflets will be the only leaflets being delivered through each door that day by us.
The costs for this kind of delivery tend to be higher as the distributor is fully devoted to delivering only your leaflets.
Solus distribution will run you ￡65 per 1000 leaflets +VAT.
How much does shared leaflet distribution cost?
This is in contrast to the more common shared distribution where your leaflets are delivered together with one or two other non-competing clients.
This means that if you are a real estate agent your leaflets will be delivered together with a local restaurant and a high quality hair dresser for example.
This allows us to minimise some of the distribution cost and spread it over multiple clients.
Shared distribution will run you ￡40 per thousand leaflets +VAT.
In a place like London shared distribution is mostly recommended as many marketing materials and post gets delivered through each door every day.
This means that even if your leaflets were delivered on their own they will be laying on the doormat with other post. At that point it makes no difference if your leaflet was delivered as a part of a shared leaflet distribution drop or not.
How much does the format of your leaflet affect distribution cost?
When you are printing and delivering a single page 200gsm, A5 leaflet the costs will most likely correspond with the above mentioned numbers.
Sometimes you might however get into delivering a larger A4 gatefold leaflets, booklets or folded menus.
good rule of thumb is that any complication added to the leaflets like larger side, folds, multiple pages will have an impact on the cost of distribution as well as production and print.
There are specific instances where a more unusual format can be beneficial but we mostly recommend sticking to the good old A5 leaflet on high quality paper.
It is the most robust and rugged format in use and even if every precaution is taken delivering a multi page leaflet can results in some damage to the flyer/brochure.
Many letterboxes in London are not of the ideal size or construction. Many homes have rusted metal on the letterbox, overly tight springs and other issues that make no difference when delivering an A5 leaflet but can have an impact on a gate fold A4 flyer.
We hope that this summary of leaflet distribution costs in London has been helpful. If you have any questions or if you'd like to book a campaign with us please feel free to get in touch here.