The general view of leaflet distribution has historically been that it can be a very effective method of advertising but that it can also be very difficult to know whether your leaflet have been delivered properly.
Is that still the case? How does my leaflet distribution campaign get tracked?
Long gone are the days of opaque delivery systems where if you were unfortunate to pick the wrong company your leaflet might have not been delivered properly or at all.
We at The Private Postman have brought GPS tracking to the world of London leaflet distribution in London more than a decade ago and we’ve been at the forefront of tracking technologies since then.
GPS
GPS tracking works as follows. Our distributors carry a GPS device with them every time they are delivering. This data is stored and then downloaded by our team.
These files are then superimposed over a google maps like system in high enough resolution where you can see each distributor walking up to each individual house.
At the end of your campaign you will receive these files which act as a proof of delivery. You yourself can do the same thing that our quality control team does every day and scan the whole trail to see if there are any anomalies or any houses skipped.
Live Tracking
Since GPS tracking was a revolutionary introduction into the world of leaflet distribution pretty much all companies have included some form of GPS into their system.
Since we pride ourselves on running the most transparent distribution service in London we have also included a live tracking system in our service.
Every time a distributor is delivering your leaflets you will be informed of exactly where and when they are delivering in real time. You will get an update every approximately 800 leaflets and with the help of our London mapping system you will know exactly where the deliveries are taking place.
This also allows you to come and see your leaflet being delivered unannounced anytime anywhere.
So if you are asking How does my leaflet distribution campaign get tracked? It’s tracked in multiple different ways through each delivery.
Supervision
One element of the tracking of your campaigns that is not to be overlooked is the tracking our on-the-ground supervisors do.
Our London distributors are operating with a high degree of autonomy which allows for much flexibility and high quality of deliveries. We however still keep a group of supervisors on our system checking each round of deliveries on daily basis.
These supervisors are informed through the same system as you about each delivery taking place and they have a method of checking every distributor, every day to make sure that each delivery is done in compliance with our high standard.
So when you ask – How does my leaflet distribution campaign get tracked?
We combine the GPS system, our live tracking system, the unannounced visits from our clients and the stealthy Private Postman supervisors checking deliveries. You can be sure that you distribution campaign is tracked and executed perfectly.
We hope that this article has been helpful. If you have any questions or if you’d like to book a campaign please feel free to get in touch with us here.
