Leaflet distribution has been an effective marketing strategy for local businesses in London for decades. It is still going strong and is an indispensable part of promotion of any serious b-to-c business in the capital.
But what does handing out leaflets to promote your business actually entail. There are two techniques one can use when delivering or handing out leaflets.
Hand to hand distribution
This term describes a leaflet distribution technique where a person will stand in a busy part of London at a specific time of day handing out leaflets to passers by.
In the world of leaflet distribution this is one of the least efficient ways one can promote a business. The reasons are as follows.
1. Is is slow – Distributors tend to work in 4 hour shifts when doing hand to hand distribution. In the best case scenario they will be able to hand out 500 leaflets. This is a fairly slow rate of output.
2. It is expensive - A four hour shift will cost the client ￡100+VAT/distributor. Given the rate of handed out leaflets this is not a very effective way to spend your leaflet distribution budget.
3. There are better alternatives – Hand to hand is not the only way you can have your company handing out leaflets.
Door to door distribution is a much more effective and efficient way of handing out leaflets to promote your business.
Using this service, your leaflets will be delivered through the letterbox of each home in a selected area.
We can help you decide on the area you will be targeting by sharing our demographic data with you to help you target the most interested potential clients.
This is not necessarily something you can do when doing hand to hand distribution.
For obvious reasons we have much better data about the types of households that can be found in a given area of London than about what kinds of people will be leaving a tube station at a specific time.
It is also remarkably efficient. With shared distribution methods we can run door to door leaflet distribution at costs of around 70% lower per leaflet than hand to hand.
Door to door leaflet distribution is fast, efficient, targeted and can be very easily tracked.
All our distributors carry GPS devices with them.
This combined with our live delivery updates and a sophisticated system of supervisors checking the quality of deliveries you can be assured that each leaflets has been delivered in the perfect condition.
We hope that this blog about what handing out leaflets to promote your business in London entails has been informative. If you would like to ask more questions of book your leaflet drop get in touch with us here.