The hair salon business has been a roller-coaster this year. As the Covid crisis hit all hairdressers had to close for months with many still having to pay rent and deal with other overhead. Then businesses reopened and salons were flooded with clients who haven’t had their hair cut in ages.
Now that things have somewhat stabilised let’s have a look at hair salon marketing in London in the current world.
Covid
As we’ve discussed above Covid has taken us for a ride this year. Even though we are hopefully past the worst this year many people as still sensitive about sharing areas with the rest of the public. This is especially true in case of gyms, massage salons, hair salons, pools etc…
It is a good idea to include some information about the precaustions you are taking on your premises in case of a local outbreak.
Leaflet distribution
As I’ve mentioned we at The Private Postman specialise in leaflet distribution in London. Hair salon marketing in London has included leaflet distribution to advertise for decades and it is an even more powerful tool now.
With new stock control and distribution techniques we can run segmented and repeated campaigns that deliver to the same households repeatedly with slightly tweaked designs. We are currently running campaigns with more than four designs for the same client covering the same area for a period of months.
This allows us to build a local mind-share in a way that is impossible to replicate through other methods. Especially in the hair-salon business this is important. When people in you local area need a haircut or want to change their hairstyle they should think of you and your branding first.
The more ways we get to market to just about anyone, anywhere we want it is important for us to refocus on our local area. This is the part of London that is either within walking distance from you r location or well connected pockets of your target demographic easily accessible via car or public transport.
Local marketing allows you to draw clients from the places they are most likely to come and also tailor your marketing efforts to them. Every area in London has a specific character and it can be a real asset to recognise this in your designs for your leaflet or other marketing media.
We hope that this article about hair salon marketing in London has been helpful. If you would like to book a campaign or if you have any questions please feel free to get in touch with us here.
