Estate agents have been using leaflet distribution to generate business in London for decades.
It has proven to be a reliable, effective and efficient way to build brand, generate leads and to sustain an estate agent office through changes in the market and technology. This has been the case in 1980, 1990, 2010, 2019 and it will stay that way in 2020.
Trade specific apps are one of the more recent changes in technology and while they can be useful and shouldn't be ignored the most successful estate agents have stuck to their leaflet distribution strategy.
Let's have a look at some estate agent leaflet ideas that will boost your sales in 2020.
Marketing in general is getting more granular and targeted.
This is also the case in the world of leaflet distribution.
Back in the day many estate agents would use develop one quality flyer design, print hundreds of thousands of flyers and get on with distribution.
This has not been the way to do leaflet distribution for a while now and it will certainly not be the way to do it in 2020.
We tend to advise our estate agent clients to develop multiple designs. Each catering the a specific demographic or type of property.
A young couple looking to buy or rent a home will be responsive to very different design cues compared to an older couple looking to invest into their second property.
It is important to keep in mind who we are targeting with our flyer drop and tailor the design to each demographic.
Use multiple drops
Estate agents have an advantage over other business in the fact that they understand that leaflet distribution is in it's most powerful when it acts as a brand-building tool.
Smaller, generally service based business tend to aim for a sale as quickly as possible with a single flyer. We all know that the likelihood of a person making the biggest purchase of their life based on a single leaflet is very small.
So why do estate agents still use leaflet distribution? Building brand, trust and mind-share are the ultimate marketing aims. This is exactly where flyer distribution shines.
Delivering your brochures to the few streets surrounding your recent sale is a great idea and is commonly used. But one of the more overlooked techniques has been the use of multi-drop campaigns.
We at The Private Postman can help you plan campaigns spanning over periods of months delivering a variety of pre-planned designs to the same households multiple times with rest periods in-between drops.
Multi drop campaigns are one of the most important Estate agent leaflet ideas that will boost your sales in 2020.
It is the ultimate brand building technique in London leaflet distribution and it is one of the most effective ways to ensure that when a Londoner is looking to buy, sell or rent a home you will be the first name to pop into his or her head.
We hope that these Estate agent leaflet ideas that will boost your sales in 2020 have been helpful. To find out what your leaflet distribution campaign could look like get in touch with us here.