Flyers are a part of marketing in London. They have been for decades and will remain so for decades to come. Some people do have a somewhat negative view of them however and some businesses are afraid to use them in case of complaints.
Do people complain about flyers?
There are many ways a flyer can be delivered. Flyers can be left on a wind-shield of a parked car, it can be handed out to people outside a tube station at a busy time or it can be delivered directly to people's home through their letterbox.
Leaving flyers on the wind-shields of cars is a terrible idea as London is a rainy city. Sticky paper mush on people's expensive cars is guaranteed to generate complaints. Flyers should never be left on people's cars.
Handing out flyers outside a tube station is not going to generate complaints on it's own but the fact that many people will take your flyer and after a few steps might just throw it on the ground will. If you multiple this by thousands of leaflets handed out you have created not only a nuisance for the locals but also a complaint machine.
Door to door
So, do people complain about flyers being put through their door? When done correctly there are almost no complaints to door to door flyer distribution in London.
You carefully design your flyers to look good and not use any unnecessarily aggressive colours or text. We then go through the process of finding the most suitable London areas for your flyer distribution which will exclude problem addresses.
With millions of leaflet being delivered every month even with the best practices we will receive an occasional complaint from an unhappy home owner. We have an automated system in place that blacklists any address from which we have received a complaint.
This is reflected on our mapping system and our distributors will know to never deliver to this address again. As such we have created a system that almost uniquely after years of honing doesn't get almost any complaints at all as we have aggressively eliminated our deliveries to anyone even remotely unhappy.
These numbers are still small however and as our distributors are well trained, never bend or roll-up leaflets and treat each home they deliver to respectfully we can diffuse any situation if any issues come up.
Flyer distribution is a part of the London life. Any household will receive flyers through their door every day. The complaints that happen tend to be related to too many leaflets being put through a letterbox or the flyers being ripped up or in a bad shape.
We can affect this by training our distributors the best we can and providing them with a pay higher then anyone in the industry.
As such we have effectively eliminated complaints from our mapping system and created a conflict resolution machine that treats every London home and Londoner with respect.
So do people complain about flyers? To us incredibly rarely.
If you have any questions or if you would like to book a flyer distribution campaign in London please feel free to get in touch with us here.