It's the end of the year and the whole of London is shutting down before Christmas. We've just been through a multi-week period of big sales in November and people are fatigued.
How can you make sure to not have your sales slump too aggressively in January?
For many industries running offers and sales in January might actually work better than in November. Gyms, Yoga studios, art clubs and other businesses based on activities for children are a great example.
People want to get rid of the weight they've put on over the holidays and they want to manage their children's new school schedules. And since leaflet drops are maybe the best technique to advertise locally in London we need to answer the question do leaflet drops for January sales work?
The answer is yes. If done correctly.
If you run a gym or a health based business starting a leaflet distribution campaign in early January is a good idea.
If you haven't planned your campaign yet it might be a good idea to get some help to move quickly.
You will need to identify which areas of London you want to target with your leaflet drops. Develop a flyer design, print your leaflets and get them into the hands of distributors asap. The magic window of opportunity for seasonal sales does end with January.
We at The Private Postman can help you with all of these steps and speed up to process for you.
We have an internal design department that can get your leaflet into shape within 1-2 days and thanks to our relationship with some of the Europe largest printers we can have your leaflets printed and ready for your drops in London very quickly.
We deliver over a million leaflets in London every January and thanks to that we have procedures that allow us to be very efficient.
This way if you haven't yet started planning your campaign and call us on the second of January, we can have your leaflets designed, printed and dropping in your local area within 1-2 weeks.
What to look out for?
When answering the question do leaflet drops for January sales work, we need to make sure that we have all our leaflet basis covered.
1. Good area - If you want your leaflet drop to work make sure to select the right area. Some parts of London are more responsive to offers and sales than others. Please check with us which areas we would recommend for you to target.
2. Tailor your leaflet to your demographic – Your leaflet will have to look different based on the demographics you will be targeting. You can use different designs for different areas or just target one specific demographic group with a single leaflet drop
3. Track your campaign - When your leaflets are being delivered in January the distribution is time sensitive. When choosing a distribution company make sure to pick one that allows you to track the progress of your leaflet distribution campaign in real time.
We hope that we've helped you answer the question - Do leaflet drops for January sales work? In this blog article. If you would like to book a leaflet drop with or just ask a question please get in touch here.