The effectiveness of any marketing strategy is very much reliant on the ability and experience of the person or company planning and executing it.
Flyer drops are no different. So if you ask Do flyer drops work? The answer has to be - They do, if you are experienced in planning and executing flyer drops.
Well-planned and professionally executed flyer drop in London can work amazingly well. There are some specifics one needs to keep in mind to make their flyer drop a success.
Selecting a well defined London area with demographics matching your target customer and then running effective flyer distribution with a sensible number of leaflets in it can be a great tool to drive sales or build a brand for a local business.
Selecting the right areas for your flyer drop can't be based purely on the postcode or the approximated net-worth of the households within it.
There is much more to area selection than this and a detail oriented approach will affect the answer the the question - Do flyer drops work?
In modern London one has to get more granular than that. We at The Private Postman pride ourselves on our deep understanding of all parts of London and the ability to guide your drops with this knowledge.
The type of households can be sometimes more important in determining the tactics of effective flyer distribution than the housing cost in an area.
There are places in London that are full of young families. Others have a strong elderly demographic and some are full of single city professionals.
We can help you analyse who you should be targeting with your flyer drop and then recommend the best areas to do so.
The design of your flyer needs to communicate a single clear message.
It also needs to speak the design language of the customer you are after and deliver your branding in a memorable way.
This is no easy task but through the hundreds and thousands of leaflet designs we have worked on - we have developed a system that we can confidently use to help you get your design right for an effective flyer distribution.
We will make sure to make it contextual to your demographic and let the area where your leaflets will be dropping influence how the leaflet will look.
The Drop Strategy
Depending on the type of business you are looking to advertise there will be a variety of strategies we can use to get you the best results.
We can run a single flyer drop with a discount code or develop a long-term drop strategy to build your brand in your local area.
The best approach will depend on your location and type of service you are offering. For most local business in London repeated flyer drops are the absolute best way to operate.
As you can see, there are many elements to a successful flyer drop in London. Some of them are common sense but others need a level of expertise that only a good flyer distribution company can have.
We hope this helps answer the age old question - Do flyer drops work? If you want to find out more about how your flyer drop should be structured to allow for best results get in touch with us here.