In our last blog we've discussed how the highly saturated market in London has influenced how one should approach a leaflet design when planning a leaflet distribution campaign.
Let's talk about a few more principles that will help you make your campaign a success even in such a competitive environment as London. Let's talk about designing a leaflet in 2020 and 2021.
In the previous instalment of this mini series we discussed how simplicity is key to a good leaflet distribution campaign and design. This also applies to the format and paper you will be printing on.
As our clients do their research and after visiting a website of a large industrial printer find out about all the impressive formats one can use for a leaflet many questions arise.
It is not uncommon for a local restaurant to ask us whether they should print their leaflets on a DL size, Z fold paper at 400gsm with a glossy finish?
A format like this is so expensive both to print and deliver as well as difficult to handle that the potential complication are worth it only for a very small section of the market.
Almost all local businesses should be looking at A5 leaflets with no folds somewhere between 180-250gsm.
Folded formats tend to be more prone to getting damaged in delivery and as we mentioned already are more expensive. Any paper thinner than 180gsm is also more prone to getting damaged even when delivered carefully and anything over 250gsm can have such sharp edges that it is not worth the potential hassle.
For most of 2020 in London we've been dealing with various form of lockdowns and restrictions imposed on business by the government. Some industries were hit harder than others.
Hair salons have been completely shut down. Some restaurants have managed to survive on deliveries and other businesses have thrived due to an increased demand.
It is hard to predict how the current crisis will develop. One thing that has however been a constant is the heightened interest in PPE and hygiene standards by many customers.
Any business that directly deals with clients face to face, prepares their food or visits their homes needs to include basic information about the use of PPE in their business on each leaflet.
As this can be difficult to do without complicating your design we at The Private Postman have developed a series of logos that can be used on any leaflet without disrupting the original idea or photography.
Anything that can put your potential clients at ease has to be used in today's world and including one or two relevant logos from the above selection is a great option. All our clients are free to use these in any capacity on any marketing materials or their websites.
We hope that this mini two part series on designing a leaflet in 2020 and 2021 has been informative. If you have any questions or if you'd like to book a leaflet distribution campaign in London please feel free to get in touch with us here.