In our previous article we have established that leaflet distribution is being used by businesses across a spectrum of sizes and specialisations to generate business in London. We have focused on the fact that even though leaflet distribution can be very effective it can be so only if approach correctly.
Let’s have a look at how to make a leaflet step 2.
We’ve spent a good amount of time focusing on defining what the message of our leaflet should be and focusing on a single idea in order to make our leaflet as effective as possible.
This can be one kind of service, a product or developing brand recognition in a selected area. Never all three.
Now let’s have a look at the design process and how it is affected by the above.
Leaflet design as well as leaflet distribution has a few rules that might not be immediately obvious to even a seasoned graphic designer. Even if the rules are explicitly stated and understood they might be hard to properly implement.
That’s why we at The Private Postman provide a free design consultation service to all our clients.
If you are designing your leaflet yourself of with your own designer we can have a look at your design and offer a list of changes we believe would improve your leaflet’s performance.
We are fully in control of the delivery of your leaflets first and foremost which is important. But your design having a great impact on the result of each campaign has to be paid attention to as well as it can render any distribution effort null if not done properly.
The general approach to design in London focused leaflet distribution nowadays is mostly focused on simplicity and quality. Having one great picture on the front side of your leaflet with a brief 3-5 sentence message on the back with contact details should be enough for most companies.
An Italian restaurant in London to borrow an example from our previous article shouldn’t include more than one picture of their best meal on a single leaflet.
To repeat again – when you are thinking about how to make a leaflet you need to remind yourself that you can make multiple leaflets and have them delivered to the same household multiple times over a period of months.
Think long term where possible and don’t try to cover all of your business activities by one leaflet.
Keeping your branding and colour scheme consistent across platforms is also important. What do your menus look like? What does your store-front and website look like. Share these with your designer to make sure that your business identity is uniform.
This is especially important in London where competition is very high and for leaflets meant to build brand-awareness. To build brand-awareness you have to have a brand first.
We at The Private Postman have a nimble design team on staff so if you would prefer to use our in-house expertise directly just let us know and we’ll have one of our experts help you develop your concept and actualise it.
We hope the second installment of our how to make a leaflet series has been helpful. Please feel free to get in touch with us here if you have any questions or if you’d like to book a leaflet distribution campaign in London with us.