Leaflet distribution has mostly been focused on deliveries to privately owned residential addresses. There are good reasons for this.
Especially in London. Let's have a look at the different types of addresses that you can deliver your leaflets to in London and why delivering leaflets to council properties is now possible with The Private Postman.
Delivering to businesses
Many companies have historically offered the option of leaflet distribution targeting businesses. This effectively means that a distributor will walk up and down the high street, walk into a business and try to leave your leaflets somewhere in the premises.
This tends to be a very difficult service to properly price. It is hard to know ahead of time which businesses will be happy with us leaving leaflets at their premises, which will be open and which will simply refuse access to anyone who is not a potential customer.
As such leaflet distribution to businesses can work in only very specific situations and areas. It is not a common service a leaflet distribution company should offer without caviats.
Delivering to privately owned residential addresses
The bread and butter of the leaflet distribution business have for decades been deliveries to privately owned residential addresses.
As opposed to the business deliveries with a good system it is very possible to project accurate numbers of leaflets that will be delivered in each campaign.
It is also possible to check after the distributors that all deliveries have taken place and that the leaflets have been delivered in the best possible shape.
Deliveries to residential addresses in London should make up the absolute bulk of leaflets in every campaign run to promote a local business or a larger chain.
Delivering leaflets to council properties
Delivering leaflets to council properties poses very similar challenges to business deliveries. It is hard to access some estates.
Many are locked with an entrance gate and the trade doorbells that used to be an option are not commonly in use anymore.
On top of this these areas tend to be difficult to navigate and calculating the amount of households one can deliver to very tricky.
We at The Private Postman have now developed a very sophisticated system of deliveries to council properties in London.
We have broken down every estate and property we can deliver to with exact numbers of households.
We have also arranged access through our cooperation with various local government bodies. The result is the fact that for the first time in decades we can now deliver your leaflets to council properties if you wish to do so.
We hope that you have learned something new about delivering leaflets to council properties. If you have any questions or if you'd like to book a leaflet distribution campaign in London with us please feel free to get in touch here.