Advertising methods have been changing more substantially in the estate agency world compared to other types of businesses. The last 10-15 years have brought new variables into the process like social media and trade specific apps.
Due to the absolute dominance of trade specific apps in this space it can be difficult to have your business stand out.
Being listed on the same app with all your other London competitors is not always the best way to operate. It is however inevitable that your estate agency will be listed on one or more of these apps for many reasons.
Is it possible then to use other techniques as well to stand out? One of the most effective ways is creating an edge with leaflet distribution for your Estate agency.
Regular repeated drops
It is imperative for any business to devote a part of their marketing budget to long term efforts, developing brand recognition and mind-share.
This is especially true if your estate agency focuses on specific types of properties or areas.
If we can identify an area in London that has a high proportion of the types of properties you specialise in we can run regular leaflet distribution drops at strategic times of the year. These don't have to be excessive – 3 times a year might be enough when combined with other marketing efforts.
The point here is to build mind-share so that when the locals decide to sell or rent their property your company will be first on their mind. This can be enhanced by well designed leaflets which we can help you develop or tweak your existing design for maximum effect.
Drops following a sale
Running a small local leaflet distribution campaign after a successful sale is an old method of creating an edge with leaflet distribution for your Estate agency.
Since many of the local residents would have passed the home your estate agency has successfully sold they will have a much more immediate reaction to seeing the image of the house on your leaflet as well as the address.
It also let's everyone who receives the leaflet know that you operate in their area.
Specific road distribution
Delivering your leaflet to specific roads is something that is very unique to estate agents. This technique has very little use for other types of businesses. As such many leaflet distribution companies don't offer this service as it doesn't fit into their day-to-day mass drop systems.
We at The Private Postman have a whole part of the business dedicated to this distribution method as we understand how it can help create an edge for our estate agent clients.
The prices might vary due to the heavily targeted nature of this method of delivering leaflets. Our London experts can help you decide where this approach will be effective and where other techniques might be better.
We hope that the above blog post has illuminated some of the methods of creating an edge with leaflet distribution for your estate agency in London. If you would like to find out more or book a leaflet distribution campaign please get in touch with us here.