A The Private Postman we've been in the leaflet distribution business in London for more than a decade. In that amount of time patterns appear and some questions just keep coming back to us. Some of these have changed through time and some have remained the same. Let's have a look at commonly asked questions about leaflet distribution.
How much does leaflet distribution cost?
There are multiple types of leaflet distribution. The most common door-to-door leaflet distribution targeting privately owned residential households starts at £40+VAT per 1000 leaflets. This is for leaflets delivered on shared basis meaning together with one or two other non-competing leaflets.
How many leaflets should I print and deliver?
This will depend largely on the type of business you run and the results you are looking for. The smallest number we generally recommend at The Private Postman is 5000 leaflets. This also corresponds to the average size of a single group in our mapping system.
To start reaping the rewards of regular leaflet distribution however even with a 5000 household area it is wise to deliver at least four times a year. Which would come up to 20,000 leaflet for a small London area in a year.
Can I design my leaflet myself?
There are many small details that go into designing a working leaflet and as you are investing in printing, storage, transport and distribution of your leaflets it is a good idea to put some money towards professional design as well. Many people have some photoshop skills but not many can design an excellent leaflet.
We at The Private Postman work with designers on our team and can deploy a decade + of experience for each design.
Where should I have my leaflets delivered?
London is a large place. You could easily burn through tens of thousands of leaflets without generating any results. Targeting strategically selected areas is crucial. Depending on your type of business different approaches will be appropriate.
If you focus on serving your local area covering the immediate surroundings of your location is a good rule of thumb. As a restaurant focused on food delivery for example you should cover your delivery area in full and not a single household more.
How do I know that my leaflets were delivered correctly?
A good leaflet distribution company will operate some form of tracking. We at The Private Postman have two systems in play. First we have a live system that informs you in real time about where your leaflets are being delivered which gives you the ability to come and see the work being done unannounced at any time.
On top of this we operate a GPS system that records the trail of every distributor while delivering. We superimpose this data on a google maps like map format which is then sent to you.
We hope that this blog article listing some of the most commonly asked questions about leaflet distribution has been informative. If you have any questions or if you'd like to book a leaflet distribution campaign in London please feel free to get in touch with us here.
You can also listen to some audio about leaflet distribution in London here...