Leaflet distribution has been a great source of new clients for many business in London for decades now.
Even though the business is still using the good old method of printing physical leaflets and delivering them through each door in a selected area there have been many innovations to the way we operate.
Let's have a look at some common leaflet distribution related questions that we often hear.
How much does leaflet distribution cost?
Leaflet distribution costs ￡40 per 1000 leaflets delivered on average. The prices will vary based on the size of the leaflet, location and whether your leaflets are delivered on their own or with others. It is however safe to assume the price of ￡40 per 1000 leaflets plus vat if you are not using an unusual size or hoping to target a remote location.
How long does it take to deliver 1000 leaflets?
It is generally recommended that a distributor delivers between 800 to 1000 leaflets per day. We tend to discourage higher volumes due to the physical nature of the job. With multiple distributors delivering in different parts of London however hundreds of thousands of leaflets can be delivered every week.
How effective is leaflet distribution?
If properly executed a leaflet distribution campaign can be a very effective way of getting new customers. When the leaflet is well targetted, delivered as a part of well designed campaign and expertly designed it can have a considerable impact on the success of a business. Around 50% of people respond to leaflets and close to 80% glance over them or share them with other.
Is it legal to leaflet drop?
Leaflet drops absolutely are a legal way of advertising. There is no law in the UK limiting a reasonably executed leaflet distribution campaign. With that said every company should adhere to a code of ethics around not polluting areas with their leaflets and in general approaching each drop sensitively.
How many leaflets should I distribute?
We start with the minimum of 5000 leaflets per campaign. The total number should be based on the size of your local area and the amount of repeated drops you are going to be doing. It is better to deliver your leaflets to 10,000 households twice than to 20,000 households once.
How much does it cost to print 5000 leaflets?
If you are printing a standard A5 leaflet you can expect to pay approximately ￡120 for 5000 leaflets. The prices come down drastically the more leaflets you are printing. Your leaflets will often be printed in a large printing house that benefits from economies of scale. There is no VAT on printed materials.
How to distribute leaflet effectively?
Good targeting is crucial. Focusing on demographics that reflect your customer base and focusing on your local area is very important. Well executed repeated leaflet drops to the same areas are also very important if you are looking at maximising your response rates.
We hope that we've answered some of your questions in this blog. If there is anything that is still unclear or if you'd like to book a leaflet distribution campaign with us get in touch here..