Having the right design concept, a competent printer and flawless distribution are all very important elements in getting the best results from your leaflet distribution efforts.
They all help however only if your flyers are delivered to the right places around London. Let’s have a look at the best places to put your flyers for maximum results.
Where do we deliver?
We specialise in delivering flyers to residential households. B-to-B deliveries can be effective in some specific examples but in general delivering your leaflets to the right households is the way to generate the most business.
We also tend to discourage hand to hand distribution and other methods like leaving leaflets on cars. These are not methods of leaflet distribution that we endorse or believe in.
Now that we know that we will be delivering to residential households exclusively we can talk about which households we should focus on.
Demographics
When deciding where your flyers should be distributed for the best results we need to make sure that we understand the services you are offering and the kinds of clients you are after.
Historically demographic groups have not been very specific in the world of leaflet distribution. Companies would make selections based on some vague indicators of affluence in an area and extrapolate from there.
The world of marketing has gotten more complex and targeted since then and flyer marketing has followed the trend.
We at The Private Postman have very deep knowledge off all parts of London and can help you identify and target demographics in a very practical way.
We can help you find places with many young families, parts of London with a high percentage of older couples or areas full of young professionals. Places full of homes with gardens, Victorian terraced houses or homes with sash windows.
We use a combination of data and on the ground experience to provide the most granular and sophisticated demographic model of London of any leaflet distribution company.
The best places to put your flyers for maximum results correspond with the demographics of your ideal clients.
Location
During the process of planning your campaign it is also worth analysing the size of the territory you can service. We have models for delivery restaurants, non-delivering local eateries, estate agents, gyms and others.
They however need to be tweaked and tailored to each client’s exact needs. Considering your ability to handle business coming from three postcodes away is smart to do before your leaflet distribution campaign starts.
We can balance the demographic models with your location and by weighing up your budget and the reach of your business come up with the absolute best area selection for your you to deliver your flyers.
We hope that you have a better understanding of the best places to put your flyers for maximum results now. If you have any questions of if you’d like to book a campaign please feel free to get in touch with us here…..
