Majority of business in London that focus on their local area use leaflet distribution in some capacity. It is a time-tested marketing technique that brings some unique advantages compared to other ways of advertising.
What exactly are the benefits of leaflets for your business?
Maybe the most unique benefit of leaflet distribution is the ability to create local notoriety. You can deliver custom made leaflets with your branding to all the homes within a specific area.
You can do this repeatedly leading up to a specific event, to mark an opening of a new location or you can run regular drops multiple times a year at key times.
A local restaurant can deliver a repeated three drop campaign over the period of two months leading up to a wine tasting or a local violin tutor can run two drops a year in September and January.
Complete control over design and branding
One of the important benefits of leaflets for your business is the fact that you are in complete control over how your message is delivered on the medium.
You are in control of the design process, you can decide on how your branding is presented and how you want your business to be perceived.
In the world of trade-specific apps it is easy for you to blend into the sea of competitors listed on each app. This is something especially felt by restaurants and real estate agents currently but this trend will inevitably spread into other fields with London at the forefront.
The result of this is that you end up listed along with all your competitors on a trade-specific app getting a tiny 2x2 cm icon to present yourself with. Leaflet distribution allows you have control of how you want to communicate about your business to your customers.
You can use a small A6 postcard or print a large A4 folded leaflet. You can choose what is appropriate for your business and your brand. It is hard to over state the benefits of this.
Ability to track
If you have used a marketing agency or an ad agency of any sort before you know how difficult it is to actually find out what work has been carried out. Making a press release can mean many things. An individual can call out a hundred contacts in the media one by one and pitch your press release which takes a huge amount of work.
On the other hand they can also just use an online service and send your press release into the ether where no-one will ever read it. It is incredibly difficult for you to find out which of these treatments you got.
On the other hand with leaflet distribution you can track every individual delivery with a GPS system or a live tracking system. We at The Private Postman run both giving you an unprecedented level of understanding of exactly how much work is carried out each day.
You are informed on daily basis by our live tracking system and you can see the GPS files that each distributor carries showing them walking up to each individual house and letterbox anywhere in London. The benefits of having this level of information are many.
Hopefully you now have a more in-depth understanding of the benefits of leaflets for your business. If you would like to find out more or book a distribution campaign please get in touch with us here.....