Language teachers have used leaflet distribution to advertise their services in London for decades now. It has been an effective tool for gaining new clients and in the current climate it has turned out to be even better than in the past decades.
Let’s have a look at the latest developments in advertising language lessons with leaflet distribution.
What is different now?
Impressions are an important part in the effectiveness of any marketing method. How many people in you target demographic are going to see your advertising materials.
Given the fact that many people are now working from home leaflet distribution in London has been delivering even better results than historically. As people are spending time at home they are more likely to go through their mail and check the door when anything gets delivered.
As a result we have notice a significant uptick in response rates over the last three to four months.
Why is it relevant to language lessons?
On top of this as people are spending more time at home they are saving time they would normally spend on commutes. Many people have chosen to fill this time with new pursuits and hobbies.
Language learning is a huge part of this trend. Especially as many people are hoping to travel but are not able to now. They can fill some of that need by equipping themselves with better language skills for when they are actually able to travel again.
What about younger students?
Advertising language lessons with leaflet distribution in London to younger people has been a legitimate advertising tactic as well. The pool of children and young adults that are now going to need help with their language skills due to classes missed in the first half of 2020 has grown.
Many students are going to be doing their A levels and GCSEs in 2021 and the months of school they’ve missed recently will show. Private language lessons can be a real lifesaver in this situation.
Perfect Storm
As you can see the combination of higher effectiveness of leaflet distribution as a method and higher demand provides a real opportunity in 2020.
With a quality design and well planned repeated leaflet distribution campaigns the second half of this year could be a real opportunity for growth for many language tutors.
If you are looking for advise regarding your leaflet design or campaign plans we at The Private Postman can help you.
We offer free design consultations to all our clients and we also have designers on staff ready to develop a leaflet from scratch for you if needed. We have also pioneered repeated distribution campaigns and can help you with the planning and execution of these as well.
We hope that this blog on advertising language lessons with leaflet distribution has been helpful. If you would like ask any questions or book a leaflet distribution campaign in London with us please feel free to get in touch here.
