Whether we live in times of crisis like now (April 2020) or in times of prosperity - people need to be taking care of our animal friends. If you run a veterinary clinic we all need your services. But advertising a veterinary clinic in London can be real challenge.
Let's have a look at how it can be done.
A veterinary clinic will share many similarities to other private health service providers when it comes to characteristics relevant to marketing. Developing trust and sense of comfort in your potential clients is crucial. A well executed leaflet distribution campaign can do this.
Similarly to many private dentists and general practitioners a considerable part of your clientele will be from your local area.
What is your local area?
Deciding on what exactly is your local area is something that is necessary to do before planning any leaflet distribution drop.
The way we tend to approach this at The Private Postman is not only by looking at wal kable distance from your location and extrapolating the number of households from that point.
We look at the demographics of the clients you are looking to target. These will generally be defined largely but not exclusively by your price range. We then superimpose this selection on a X-mile radius around your London location and exclude any properties that wouldn't fit in your demographic group.
From here we would analyse the transport links to your area also to identify demographic matches in easy to access but more remote parts of London. Both good road connections and public transport play a role here.
This way we quite accurately determine where most of your clientele will be coming from.
This tends to a be very beneficial process when advertising a veterinary clinic in London unless your practice is very specialised. (Specialising in exotic animals, livestock, horses etc...)
Why leaflet distribution?
Ok. So now we now where your clients will mostly be based. But why would one use leaflet distribution to advertise to them.
One of the fundamental advantages of leaflet distribution is the fact that you can guarantee that your marketing materials (in this case leaflets) will make their way to every single home in your local area.
Even though social media and other online advertising/marketing techniques can be very helpful they do not get to every single person in your target area. Older people don't use social media very often but tend to have pets at a very high rate for example.
Another great element to leaflet distribution is the fact that we can run multiple deliveries of your leaflets over a set period of time.
You can for example plan 4 drops per year to your local area and within a reasonable time frame you become the first name that people think of when their pet needs treatment or a check up.
We hope that this article about advertising a veterinary clinic in London has been helpful. If you have any more questions or if you'd like to book a leaflet distribution campaign get in touch with us here..