In our last blog we discussed the importance of clearly identifying the message you are hoping to communicate with your campaign and then deciding which demographics groups will be interested in it.
Today we are going to move on to the next selection from our 7 pillars of leaflet distribution that will help you ensure that your advertising efforts are a success.
3. Local targeting
One thing that we at The Private Postman tend to repeat a lot is the fact that leaflet distribution is very effective as a 'Local London marketing method'. So what does 'local' mean in this context?
For some businesses identifying a local area is easy. For a restaurant it would be their delivery radius. But the process of finding your local area is not always this straightforward.
What if you are a dog-walker in South London but are willing to travel. Your local area will most likely be more spread out and focused around larger households near to parks in areas easily accessible by public transport from your residence.
What we call your 'local' London area can have many different forms and the best thing you can do is discuss the nature of your business with us and see what options you have. We are happy to help guide you from the beginning and help you identify your local area well in advance of even designing your leaflet.
This fact will have a huge impact on the size of your campaign, design, numbers of deliveries and even the times of year suitable for distribution of your leaflets to take place. When done correctly targeting of this kind ensures for minimum amount of wasted leaflets and no wasted marketing budget.
Only after deciding exactly what your campaign should advertise, where and to whom (the first three of 7 Pillars of leaflet distribution) should your design process start. This way we make sure that the most important element of leaflet distribution (the leaflet itself) is done properly.
Leaflet designs should be simple, clear and to the point. Mostly they should focus around a great image. Whether this is a photo you have taken or that has been purchased from one of the many online stock image sites it needs to look fantastic.
We at The Private Postman London run a free design consultation service for all our clients. If you come with your own finished design we are happy to analyse it for you and propose changes if any are needed free of charge.
We also have our own design department which we can use to help you design your leaflets from scratch if needed. We want to make sure that your campaign is a residing success and as such we are willing to go above and beyond when it comes to dealing with the design itself. It is probably the most fundamental of the 7 pillars of leaflet distribution.
We hope that this second instalment of 7 pillars of leaflet distribution has been informative. If you have any questions of if you'd like to book a campaign in London with us please feel free to get in touch here..