Most B-to-C businesses in London already use leaflet distribution on at least some level to advertise their services and/or products.
When we meet a new company that has been using leaflet distribution for a while but now has decided to use our services we tend to have a look at their previous leafleting strategies and practices to see if there is anything to be learned.
Quite often this kind of audit exposes mistakes or old practices that do not work in the current environment.
Leaflet distribution like many things in the world of marketing has grown more sophisticated and it’s easy to fall behind and see your response rates diminish.
Let’s have a look at 5 solid ways to increase your leaflet distribution success rates that you can apply yourself.
Demographics
Probably the most important of our 5 solid ways to increase your leaflet distribution success rates has to be considering the kind of customer that should be targeted with your campaign.
What counts is the number of leaflets delivered to households with people that might be interested in your services.
Not the overall number of leaflets delivered at any cost anywhere in London. We can start identifying areas based on average incomes and property types to get us closer to a more targeted campaign.
A good leaflet distribution company will however have a more sophisticated system that includes other demographic measures.
Does a given London area have a lot of families living in it? Are you after affluent area with city workers or with mostly retired older people with money? A good leaflet distributor should have answers to these questions.
The incomes and property prices in areas like the ones mentioned above might be very similar but upon further inspection the demographics are completely different. First get your areas selected correctly. You can increase the number of leaflets delivered later.
Pay attention to design
High quality design is crucial for the success rates of your campaign. Your leaflet needs one simple message a limited amount of copy and a great look.
Keep the details for your website. The Private Postman offers free design consultation to all clients and can help you develop your design from scratch with one of our in-house designers.
Repeated Drops
To increase the success rate of your leaflet distribution campaign in London you should consider running a more sophisticated campaign based on repeated drops.
This is something that is recommended to do only with the help of a well organised leaflet distribution company.
When using this strategy your leaflets will be delivered to the same households multiple times over the period of months (with multiple weeks between drops).
Flawless delivery
Having your leaflets delivered in the best shape possible is crucial. Wet, folded or damaged leaflets will not do a good job convincing anyone to use your services.
Ask your leaflet distributor about what procedures they have in place to ensure that your leaflets are delivered in perfect shape.
Combine leaflet distribution with other tactics
If you are running a restaurant having your leaflets invite your clients to a wine tasting event on your premises will have a much better effect than just delivering your menus.
You can use the same approach no matter what industry you are in. Combining marketing strategies can help compound the results and success rates.
We hope that you have found at least some of our 5 solid ways to increase your leaflet distribution success rates useful. If you want more information or would like to book a leaflet distribution drop get in touch with us here..
