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A Wise Person Learns from the Mistakes of Others – KFC Fail

We’re all for creativity in marketing and we understand that companies, like people, have to be prepared to try out new possibilities and accept the fact that sometimes the result will be different from what they would have liked, occasionally we read about marketing campaigns which we have to put under the heading of “Who,…
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Putting together a Mail news letter:

Last week we talked about the importance of aligning your leaflet drops with your other types of marketing communication and highlighted the usefulness of a quality e-mail newsletter.  We emphasized that in terms of affluent London customers, the key word here was quality and that your newsletter needed to be created in such a way…
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Drumroll Please

Here at the Private Postman, we continually emphasize the importance of undertaking leaflet drops at regular intervals.  The idea is to create a regular and consistent mental beat to keep your company’s name in the minds of potential customers so that when they are in a buying situation they will turn to you.  These days…
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A history of Branding

Think of any well-known company and the chances are you’ll be able to picture their logo.  These days companies often put a lot of time, effort and money into creating distinctive symbols for their brand, to trigger consumer recognition.  This practice actually has a long history and the observant can find evidence of this walking…
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