The SW19 postcode covers the area of Wimbledon and South Wimbledon. It is one of the more family focused areas we cover with people under 44 years of age making up approximately half of the total population of the area. Some 25% of the households are couples with children.
Some 75% of the local residents describe themselves as associate professionals, professionals, managers or directors. As a result the average income in this area is considerably higher than the London average.
SW19 neighbours on Rayners Park in the West, Wandsworth in the North, Tooting in the West and Morden in the South. It is one of the more green postcodes in London and includes Wimbledon Common, Wibledon Park and Morden Hall Park within it's borders.
There are also many smaller parks like Mostyn Gardens, Merton Park, Nursery Road Playing Fields, Wandle Park, South Park Gardens and about half-a-dozen more small green parks and areas.
It is very well connected with Wimbledon Park providing the local residents with access to the District Underground Line that goes all the way from Wimbledon, Richmond and Ealing to Aldgate. It is one of the more uniquely shaped underground lines and as such connects unexpected areas and provides an amazing ability to travel.
Colliers Wood and South Wibledon stations also provide access to the Northern Line which connects the South all the way from Morden to Edgware and High Barnet in the North.
Southern, Thameslink and South Western Railway services running through Wimbledon and Haydons Road stations give the locals another level of connectivity to many places in South London and beyond.
Being incredibly well connected, covered with some of the nicest green spaces in South London and being a stone's throw from Richmond Park it is no surprise that is is one of the most affluent areas in London. It includes some of the nicest large Victorian town houses in the capital. It would be however a mistake to think that this is the only type of household one can find in Wimbledon. There are many roads with hundreds of smaller terraced houses and even some more industrial and business oriented areas. We can generalize and say that the closer we get to Wimbledon Common the larger the homes get.
The northern part of the postcode even has many ex-council and current local authority housings. There are many large apartment buildings here and most of them are completely inaccessible.
As such Wimbledon requires a fairly rigorous approach to mapping out and deciding which areas are covered by leaflets and which areas should be left out to keep each drop as effective as possible.
Wimbledon provides a confusing mixture of large wealthy households, businesses, council properties and many endless winding roads. These sometimes lead to nowhere, sometimes wrap around some nameless park and sometimes lead to a homes that can be delivered to.
We spend extra time training our distributors to deliver efficiently in SW19 and wherever possible we work with distributors that live as locally as possible. We understand that a competent worker that knows the ground he or she is covering is the final key to any successful leafleting campaign.