The W11 postcode is synonymous with the area of Notting Hill. It neighbours on Ladbroke Grove in the North, White City in the West, Kensington from the South and Bayswater in the West.
It has had a very colourful history with the demographics changing fairly drastically multiple times in the last 100 years. In the last thirty years it has been becoming increasingly affluent and nowadays it is one of the wealthiest postcodes in London. With that the residents of the postcode have become slightly older than one would expect. W11 is still a vibrant area, however gone are the days when musicians and struggling artist could afford to live in Notting Hill in large numbers. The under 30s make up only about one third of the population of W11 nowadays.
The remaining 70% of the local population are aged over 30 years old. The average income in W11 is considerably larger than the rest of London with over 70% of residents classing themselves as associate professionals, professionals, managers or directors. Due to it's history it has attracted many famous residents including Damon Albarn and Stella McCartney.
One of the biggest attractions for tourists in W11 is the famous Portobello Road and Portobello Market. It still attracts large numbers of visitors and keeps the once ubiquitous bohemian nature of Notting Hill.
Notting Hill and the area near Portobello Road has also been featured in many films. This includes films like Bridget Jones's Diary, Notting Hill, American Werewolf in London, Mary Poppins and many others. The famous blue door from the Notting Hill film originally belonged to the home of the authors of the movie and it can still be seen in this area.
W11 is still a very culture rich area full of some of the oldest purpose-built cinemas in the world, theatres, museum and galleries. It also hosts the annual Notting Hill Carnival.
Even though W11 is mostly an affluent postcode some local knowledge is needed to make sure that the council properties in the North-West part of this postcode are differentiated from other parts of W11 when it comes to leaflet distribution. This has to be combined with some local knowledge in order to not miss some of the better hidden side-streets and mewses that contain some of the most desirable households for leaflet distribution.
Even with the relatively high density of population in W11 and some confusing street layouts it still a fairly easy to deliver postcode when approached properly. Both our workers and supervisors know what to look for in this area and how to avoid potential issues with deliveries. With our system it becomes very easy to target fairly specific demographics and we can guarantee the highest quality of distribution. This includes policies like never delivering in the rain to make sure your leaflet are not damaged at the point of delivery. We also do not fold leaflets unless absolutely necessary to make sure that the residents of each area can see the design our clients put their efforts into as clearly as possible.