It is very much an affluent postcode with over 70% of the locals describing themselves as associate professionals, professionals, managers and directors.
Given this fact the average income in this postcode is considerably higher than the overall London average.
In many ways it's character is a combination of all the above mentioned areas it neighbours on. It is a relatively modern part of North London with a vibrant culture.
The architecture is mostly Edwardian with many terraced houses. This is also due to the fact that it has established the form we see it today only some 100 years ago.
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There are many green areas in Muswell Hill. Highgate Wood, Alexandra Park, Queens Wood, Crouch End Playing Fields, Muswell Hill Golf Club and Halliwick recreational grounds are all either in N10 or neighbour on it. More then one third of the properties in N10 have a domestic garden attached.
Thanks to all of this it has also become a favourite area for many famous people to buy homes. These range from Ozwald Boateng to Jess Glynne.
This is a big change considering that in the 1970s it has been almost exclusively seen as a working class area.
But as many places in London the demographics can change quite drastically in relatively short amount of time and today it is one of the most desirable areas in London.
|Groups||Area||Quantity of leaflets|
|Group 1 - N10||The Northern area of N10||5,000|
|Group 2 - N10||Muswell Hill||5,000|
|Group 3 - N10||The Southern area of N10||4,000|
Muswell Hill can be a challenging area to distribute. There are not too many businesses or local authority buildings and basically no industrial areas.
The main challenge in N10 is the terrain itself. It is a very hilly area. This combined with many stairs leading up to almost every single home creates a situation where distributors might be physically struggling with deliveries.
We made sure to break N10 down to manageable chunks. While designing our mapping system we made sure to create groups of 4000-5000 households in such a way that the physical demands of the terrain do not take a toll on our distributors.
We went as far as going through the N10 postcode road by road looking at the numbers of stairs and hills to create distribution areas that a single person can handle without getting too tired.
We also make sure to pay our distributors extra if more difficult areas are needed to be services. This allows us to run a distribution where our workers do not feel tempted to skip houses or otherwise lower the quality of distribution.
We make sure to take care of the people we work with and in return we can offer the most reliable and quality distribution service in London.
Leaflet distribution in N10 and our mapping system
Another thing we took into consideration when designing the mapping system for N10 are the types of properties that can be found here. Even though most of the homes in this postcode are in the Edwardian style there is still a variety of different building here.
We try to create groups that are as homogeneous as possible when it comes to demographics, income levels and types of households. This allows us to offer a truly personalised and targetted leaflet distribution campaigns.
Due to the type of households that can be found in N10 it is wort mentioning that leaflet distribution campaigns utilising repeated drops will be very effective here.
Larger homes, with busier households that receive a substantial amount of mail tend to be more responsive to a well planned repeated campaign.
A campaign of this kind should be planned to include multiple leaflet designs to help keep each leaflet unique and not repetitive but to keep the branding consistent.
We also cover these places in North London
Islington,Cannonbury & Hoxton N1, East Finchley, Hampstead Garden Suburbs N2, Finchley N3, Finsbury Park and Stroud Green N4, Highbury N5, Crouch End N8, Wood Green N22, Upper Holloway and Hornsey Rise N19, Stoke Newington and Stamford Hill N16, High Barnet EN5, Totteridge N20, Tottenham N15, Tottenham Green N15, Southgate N14, Palmers Green N13, North Finchley N12, New Barnet EN4
We also cover these places in North-West London
Camden and Primrose Hill NW1, Willesden Green & Brondesbury Park NW2, Hampstead and Belsize Park NW3, Kentish Town NW5, West Hampstead, Kilburn and Queens Park. NW6, St John's Wood & Primrose Hill NW8, Kensal Rise and Kensal Green London NW10, Golders Green & Hampstead Garden Suburb NW11, Mill Hill NW7
We also cover these places in South West London
Belgravia-Pimlico and St James SW1, Brixton SW2, Chelsea and Brompton SW3, Clapham SW4, Earls Court SW5, Fulham & Parsons Green SW6, South Kensington and Knightsbridge SW7, Clapham Town SW8, Brixton SW9, Chelsea SW10, Battersea SW11, Balham SW12, Barnes SW13, Putney SW15, Kew SW14, Streatham SW16, Tooting SW17, Wandsworth SW18, Wimbledon SW19, Raynes Park and Copse Hill SW20, Twickenham TW1, Strawberry Hill TW2, Hounslow TW3, Whitton and Cranford TW4, Isleworth and Osterley TW7, Brentford TW8, Richmond TW9, Richmond Park TW10, Teddington TW11, Hampton TW12, Kingston KT1, Kingston KT2
We also cover these places in West London
Mayfair-Marylebone & Soho W1, Bayswater W2, Acton W3, Chiswick and Turnham Green W4, Hammersmith W6, Ealing W5, Kensington W8, Maida Vale & West Kilburn W9, Ladbroke Grove W10, Notting Hill & Portobello Road W11, Shepherd's Bush & Goldhawk Rd W12, West Ealing W13, West Kensington and Holland Park W14