The TW4 postcode cover parts of Hounslow, Whitton and Cranford. It neighbours on Heston in the north, Hatton in the West, Hanworth in the South and Hounslow Central in the East. The whole Southern half of TW4 is basically taken over by the grassy Hounslow Heath. Together with Beaversfield Park and ten other smaller green areas Hounslow Heath makes TW4 one of the top postcodes in London when it comes to the ratio of green to built up areas.
TW4 is quite far South West from the capital but is still services by the tube. The Piccadilly Line stops at Hounslow West Station and as such it provides great access to some of the most important transport hubs in the capital. It goes all the way from the Heathrow airport to Cockfosters in North London. On the way it passes through Kensington, Green Park and King's Cross just to name a few of the famous places that the Piccadilly line services.
TW4 is located righ next to Heathrow airport and as such it has a slightly different character to some of the other TW postcodes. It is a more of an industrial feeling place, with a relatively high number of apartment buildings and council properties. It would however be a mistake to write TW4 off from a leaflet distribution campaign targetting this general part of London. Especially the eastern part of the postcode has some beautiful homes in it and when approached properly TW4 can still be a very responsive area when it comes to leaflet distribution.
A good mapping system is a must in a place like this however. We make our mapping system with a great care and we update it often as possible. We take stock of the numbers of leaflets coming back to us from specific areas, talk to distributors and back-checkers working on the ground and make appropriate adjustments to the system when needed. This is a very different system compared to some other companies that look at the government household numbers in each area and base their distribution figures on these. We make sure that our numbers and maps always reflect the situation on the ground as closely as possible. This is imperative especially in a place like London where some areas can change demographics or even their whole layout within a six month period. We keep an eye on these developments and take them into consideration all over London on daily basis. Our mapping system also excludes all local authority and council properties, businesses and large apartment buildings that we can't deliver to.
Leaflet distribution is not only about numbers and endless deliveries covering as much ground as possible. Quantity indeed does have a quality of it's own but we at The Private Postman also believe in effective targetting and well-thought through repetition strategies. We will help you identify where your ideal clients lives and what areas of London are important to you. We then target these areas with repeated drops to establish your brand in the mind of all residence in a way that would be difficult with less organized drops. Please feel free to get in touch with us to see if TW4 would be beneficial area for you to target with your leaflet distribution campaign.