Leaflet Distribution SW16
The SW16 postcode covers the areas of Streatham, Streatham Vale, Streatham Park and Norbury.
It neighbours on Streatham Hill in the North, Tooting and Balham in the West, Croydon in the South and West Norwood in the East. SW16 covers a large area with some 30,000 residents.
It includes a decent number of green spaces. Tooting Beck Common and the Tooting Beck Lido, Streatham Common, Norwood Grove Recreation Grounds, Norbury Park and Pollards Hill are only some of the nice green areas within the postcode. Mitcham Common which is a large park is within walking distance from some of the residences in the Southern portion of SW16.
SW16 is relatively well connected with three train stations. Streatham, Streatham Common and Norbury Station provide access to Stouthern and Thameslink service to the local residents. Some Northern Line stations like Tooting Beck or Tooting Broadway are also within walking distance. Together with a reasonable number of bus lines running through the areas and connecting SW16 with the tube lines it is a relatively easy to access part of London for many professionals working in Central London.
The local residents do not have to necessarily work in Central London though since both Crystal Palace and Croydon are both very close and they contain a number of offices and business areas.
Since SW16 covers such a large area the demographics change depending on which part of the postcode we look at.
The north-eastern part of SW16 covers the area of Streatham. East of the Streatham High Street and North of Streatham Common we'll find mostly terraced houses build in a variety of styles. There are almost no undeliverable areas here and as such it is a great place for leaflet distribution. The occasional council building or a block of flats have been taken out of our mapping system to provide the most accurate estimates of leaflets needed for actual on the ground distribution.
If we go West of Streatham High Rd we will find a combination of nice Victorian terraced homes and an ocassional pocket of larger buildings with multiple flats. Many of these do have accessible letterboxes and as such can be included in our distribution rounds in the area. We do not automatically exclude all large blocks of flats from our system. We only disregard the ones that are impossible to access or deliver to make sure they do not distort the numbers of leaflets that are realistically possible to deliver for each area.
Due to the amount of green spaces that are lining this area there are also pockets of more affluent households and large detached homes.
Streatham Vale and Norbury
Moving South to Streatham Vale and Norbury we will mostly find large spread out neighbourhoods full of terraced homes. They are mostly easy to deliver and some of the roads are lined with hundreds of homes. As such this area can take a considerable number of leaflets to fully cover. Please ask one of our experts about this area and if it is the right place for you to target with your campaign. Different products and services are more appealing to different demographics and we will be more than happy to recommend which parts of London are the right fit for you.
How we organize distribution campaigns
In this process we can also help you familiarize yourself with our mapping system and plan your campaign. We always make sure to help our clients with the planning of the campaign first before taking stock or sending leaflets out to be delivered. We make sure to audit the area our clients are looking to deliver leaflets in, that the time of year is correct and that the size of the campaign is in line with the goals they are looking to achieve. We even look at the design of each client's leaflet and offer advice on potential changes we would recommend if we the printing has not yet been done. This is one of the more crucial services we offer as the design of a leaflet has a tremendous impact on the success of each campaign. Specific parts of London, demographics and types of services require unique approach in the design of the leaflet and with years of experience in the business we have acquired a real understanding of the details. A great graphic designer might create a beautiful design with a perfect logo and tasteful graphics but might miss a few important details that only a person experienced in leaflet distribution specifically will catch. This is why we offer free design consultation service to all our clients.
At this point in the process you will have a well planned campaign with a detailed mapping system and a great design. The crucial variable from here on will be the quality of the delivery itself. This is where a huge part of our focus lies. We make sure to never deliver in the rain or fold leaflets unless absolutely necessary. This allows us to deliver your leaflet in the best shape possible. We also make sure to give good training to all our distributors. The training is designed by our MD Mark Redmond. He is the founder of the company and has a tremendous wealth of experience with delivering in London. The training we provide is exhaustive and covers all the aspects of distribution our workers will encounter. It covers techniques to provide them with tools to deliver quickly and without mistakes. This in turn makes them more effective and allows them to increase their per hour pay. We also make sure to communicate a wide range of practical safety tips covering anything from the amount of weight we recommend carrying to protecting each distributor's fingers when delivering through the door. There are tens of thousands of dogs in London waiting by the door all day looking to snap at anything comes through it. We also include easy to miss things like clever positioning of the trolleys to avoid unnecessary attention. This is incredibly important especially at this time of heightened worries about terrorist attacks.
Our workforce is therefore effective, efficient and their way of delivering brings the number of mistakes and complaints we have to deal with close to zero.
One of the things that keeps us on our toes at all times is our live delivery tracking system. Every time one of our distributors starts delivering leaflets in a given area he or she sends out a message that is received by our head office as well as all the clients who's leaflets are being delivered. In this message the distributor specifies their exact location and where they will be delivering. This means that any of our clients can come see their leaflet being delivered at any time in any part of London. Since we deliver millions of leaflets for hundreds of clients every year it basically means that we have to perform perfectly at all times and can't afford to make any mistakes in deliveries. Transparency at this level is the best assurance of quality work there can be in this business. Any of our clients can come see how we work by showing up unannounced at any time.
We have mentioned our mapping system a few times here. To make sure that you have an understanding of how it works here is a small break down of the way we have this organized. We have broken down the whole of London into maps that each contain approximately 5000 leaflets. These maps are called Groups and are also further divided into sub-groups of approximately 800 leaflets. These Groups have names like G1 or G2 to allow us to keep track of where your leaflets are going and communicate efficiently. Each group will be demographically fairly homogeneous. This allows us to recommend pats of postcodes depending on the type of service or product you are offering. If you are aiming only at very affluent households in West London we can do that. If you want to target all middle class homes in the South West we can do that also.